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Selling Wine Through Facebook Requires the Tenacity for Testing of a Sadistic High School Geometry Teacher Giving Surprise Quizzes
Remember that teacher in high school who relentlessly surprised the class with random, mid-week quizzes? The secret to success of selling wine through Facebook comes down to channeling that bit of her...
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Change Is in the Wine from the Wine and Spirit Daily Summit
There was an overarching sense of “tiger by the tail” mentality about millennials, RTD drinks, craft everything, and distributor consolidation. There were some musings about DTC shipping, Amazon, the next...
VingDirect 2016 Tasting Room Metrics
Tasting Room Trends: 2016 Review & 2017 Forecasts
At VingDirect, we exist to help family wineries grow their direct to consumer sales. Our winery clients receive education and training, customized consulting, and our Performance Tracker (PT) software, which...
Expert Editorial
3 Adult Beverage Trends to Expect in 2017
I am not a betting man. In fact, when I do bet, I usually lose. I am horrific in betting sports, elections, random things, and I am equally bad at Rock, Paper, and Scissors that is essentially a bet on...
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Data Is Driving the Wine Industry
There’s no shortage of mobile apps these days to find wines, remember what you drank, or even have wine delivered to your door in under an hour. But with so many apps and new technologies, it can be difficult...
Expert Editorial
Managing Managers - It’s a Whole New Ballgame!
By Joel A. Miller, ChateauHR Consulting Roles change dramatically when you get promoted to middle management. Many newly-promoted managers fall flat on their face because no one told them this simple...
Expert Editorial
Distributor Consolidation
2016 will go down as the year of mass distributor consolidation. It does not matter what part of America you live, sell, or merchandise in; you are seeing consolidation at a rampant pace. It used to be...
Expert Editorial
Five Video Tips for Wine Marketing
I live and work producing films and videos in the San Francisco Bay area, where tech and startups abound, but creativity doesn’t necessarily follow suit. A great deal of time is spent looking just like...
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10 Factors to Consider when Selecting a Bulk Wine Supply Partner
IBWSS (International Bulk Wine and Spirits Show) talks to Steve Dorfman, partner at the Ciatti Company about the 10 Factors That One Should Consider when Selecting a Bulk Wine Supply Partner. Steve joined...
Expert Editorial
Ready for Your Exit? Start Your Succession Planning with a Few Simple Questions
by Jay Silverstein, Partner, Moss Adams LLP Succession planning continues to be a buzzword as baby boomers transition their businesses and wealth to the next generation. These questions can help you determine...
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