By Claudio Cipollina, Business Banking Market Executive, Bank of America Merrill Lynch In order to properly manage your winery, you likely wear many hats to ensure the business runs smoothly. This includes...
The rewards and challenges of growing, making, and selling wine can be numerous for grape growers, winery owners, and executives.
You’ve probably heard of NDVI (Normalized Difference Vegetation Index) or EVI (Enhanced Vegetation Index) maps, which are helpful in understanding the relative health of grapevines. Typically generated...
Climate disruptions are increasing in volatility throughout the world, impacting many sectors and industries. Among one of the hardest hit is agribusiness – specifically wineries – which depend on stable...
Engaging in social media is like having your own PR department. I like to call it Consumer PR. You are initiating a conversation about your winery and presenting your brand to the public. For small wineries...
Here we are today, nearly August 1, 2017. There are 22 weeks left in the year. The biggest purchase season is coming. Labor Day, Halloween, Thanksgiving, Christmas, Chanukah and New Year’s...
That is not a typo. That is not a mistake. I encounter wine, spirit, and beer entrepreneurs all the time that lament that the selling 1000 cases into market is the hardest thing they have ever done! Here...
I have been writing on Linkedin, Wine Industry Advisor, Beverage Dynamics and elsewhere for nearly 8 years. Nothing I have written in my career has struck a cord like the last article I penned...
Crush season is an exciting and important time of year for any winery, but for modern agricultural enterprises doing business in California, the state’s complex web of wage and hour employment laws presents...
Making sense of the data you get from your website. Consumer website behavior provides much of the information you need to make better marketing investments. Website analysis can help you improve content...
