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A Simple Way to Boost Sales

Not everyone who is ever going to purchase from your business will do so the first time they come into contact with you. Yet...

Creating Brand Loyalty

I came across an article in Marketing Profs today by John Miller, the title of which caught my eye, “Brand Love is Bull****…So Now...

Don’t Believe Everything You Think?

Lately as I started some new projects, I have been thinking about whether or not I believe these projects are viable because I want...

Make Your Websites More Personal

I have lately spent some time going through winery websites. I do this every few months to catch up on what wineries in different...

Improve Performance for Loyalty or Rewards Programs

Most companies these days have rewards programs for loyal customers. Though how successful these programs are varies considerably from company to company. In April,...

Who Is Accessing Your Website?

The other day I was talking to a friend of mine. Rebecca, who owns Maximum Value Marketing. We have known each other for years...

Tips to Improve Your Online Presence

These days if you are in business an online presence is essential to your success. Critical to that success is that your keep updating...

Simple Things to De-Stress Yourself

For many people life is (or seems to be) more stressful these days. We have more to do, more to think about at work...

Creating Good Relationships at Work

An article publish by Mind Tools reported that Gallup published a study about the value of having good friends (or at least one good friend)...

Be Different and Make It Count

Before we talk about what can make your brand and products stand out in the crowd, let’s start with why they need to. According...

Why Employees Leave Jobs

Of course there are many reasons that people decide to leave their jobs. However, according to an article by Brigette Hyacinth published late last...

What Is It About Your Products That Makes Consumers Want to...

The answer is value. Many times when we think of value we think of price. However, value does not necessarily mean price. Consumers want to...

Message for Wine Industry on Effective Marketing: “It’s Not All About...

Elizabeth “E” Slater may be small in stature (she’s 4’ 10”), but she packs a wallop of a message for the wine industry on...

What You Should Know About Wine Customers

Interesting article in Wine Business.com last week by Cyril Penn about how big data can unlock DTC potential and boost sales. There was a...

Differentiation: Stand Out from the Crowd

I have been reading a lot of winery newsletters recently and have noticed that many of them are very similar to each other. Taking...