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Small Investment…BIG RETURN

The Facts It is going to be an interesting year for the wine sales in the United States. Reports are saying that wine production is...

More Tips to Boost Email Engagement

Last week’s blog contained ideas to bolster email engagement. This week’s blog offers more ideas that can help. Before we move forward with more...

Creating Emails Customers Want to Read

Since the broad acceptance of email as the most efficient way to communicate, the medium has grown exponentially. According to an article written by...

Thanksgiving – a Plethora of Emails

I received what seemed like a boatload of emails from wineries over the Thanksgiving and shopping extravaganza long weekend. Some wineries sent me up to five...

Working Through Guests’ Price Objections

When a guest objects to the price of one of your products, don’t be discouraged. Many times an objection to the price is the...

Happy Thanksgiving

This is a busy week, both personally and in business, so I will make today’s blog brief. As Black Friday is the biggest sales day...

Customer Engagement Reminders

Black Friday and the December holidays are quick approaching, which means you are busy, busy, busy for a couple of months. As most people...

Are Your Employees Motivated?

Business owners may spend a lot of time planning ways to motivate staff and managers. However, it seems that starting with why staff members...

Holiday Sales

The scariest thing about Halloween is that it makes us realize how little time we have left in this year. Which means that if...

Ramifications of Bad Customer Service

As I was wandering through the Internet I found some great information on customer service on Help Scout. The article was actually a compilation...

Customer or Guest? Customer Service or Customer Engagement?

The words you use to describe your clients are important. Some people may dismiss the use of slightly different words such as customer or guest,...

How Is Your Email Response?

I found an interesting article by Alexandra Braunstein in this week’s Target Marketing newsletter. The article explains three reasons why your customers may be...

Optimizing Staff Meetings

I have been attending lots of meetings recently. While staff and management meetings are important, often they can take more time than they should...

A Successful Brand

There are brands that stand out in the minds of consumers. How did they get to that place of prominence and how do you...

Creating Connected Customers

It’s interesting that businesses want customers to be more connected with them, though many businesses are afraid to give the customers what they want,...