Grapes,Harvest
FeaturedFinanceSales & MarketingWine Industry Articles
The Grapes of Math: How the Wine Industry Can Survive Financial Uncertainty
October 4, 2024
If wine businesses are going to survive this period, they need to make some changes to adapt to the current market.  By Kevin A. Krakora The wine industry is experiencing a complicated period...
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Two Studies: Wine Market Council Explores Demographics and Engagement
January 22, 2024
Wine Market Council seeks answers to perception and consumption challenges By Jeff Siegel   In 2024, the Wine Market Council, acknowledging the pressures currently facing the wine industry, will make...
guest-with-cool-hat-laughing-with-friends- Emilie Deville
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Countdown to Success: 11 Ways to Invite New and Young Wine Lovers to the Table
April 21, 2023
Attracting a more diverse and younger cohort of repeat customers requires creative thinking. By Kathleen Willcox    Bad news first (and this is hardly breaking news): the only growing demographic...
A new report from WineDirect & Enolytics points toward women and younger consumers as new market drivers. (iStock)
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Want to Fuel Your Winery's Future Growth? Engage Women and Younger Consumers.
April 6, 2022
By Andrea Smalling and Cathy Huyghe This year, WineDirect and Enolytics partnered to create their ground-breaking 2021 DTC Impact Report, pairing WineDirect’s robust consumer behavior and purchase-pattern...