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Two Studies: Wine Market Council Explores Demographics and Engagement

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Wine Market Council seeks answers to perception and consumption challenges By Jeff Siegel   In 2024, the Wine Market Council, acknowledging the pressures currently facing the wine...

Countdown to Success: 11 Ways to Invite New and Young Wine...

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Attracting a more diverse and younger cohort of repeat customers requires creative thinking. By Kathleen Willcox    Bad news first (and this is hardly breaking news): the...
A new report from WineDirect & Enolytics points toward women and younger consumers as new market drivers. (iStock)

Want to Fuel Your Winery’s Future Growth? Engage Women and Younger...

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By Andrea Smalling and Cathy Huyghe This year, WineDirect and Enolytics partnered to create their ground-breaking 2021 DTC Impact Report, pairing WineDirect’s robust consumer behavior...