Tag: demographics
Two Studies: Wine Market Council Explores Demographics and Engagement
Wine Market Council seeks answers to perception and consumption challenges
By Jeff Siegel
In 2024, the Wine Market Council, acknowledging the pressures currently facing the wine...
Countdown to Success: 11 Ways to Invite New and Young Wine...
Attracting a more diverse and younger cohort of repeat customers
requires creative thinking.
By Kathleen Willcox
Bad news first (and this is hardly breaking news): the...
Want to Fuel Your Winery’s Future Growth? Engage Women and Younger...
By Andrea Smalling and Cathy Huyghe
This year, WineDirect and Enolytics partnered to create their ground-breaking 2021 DTC Impact Report, pairing WineDirect’s robust consumer behavior...
