You can save time and money by asking visitors what they want — and what they don’t. By Craig Root In a WIA article posted November 8, 2024, I discussed using onsite polling to evaluate customer...
Asking visitors their opinion can clarify your tasting room directives. By Craig Root If you’re like me, you’re probably numb to polling requests. Every restaurant, phone company, plumbing company,...
Here are some tips on making sure your trade visits stand out from your competition. By Craig Root The importance of treating trade visitors well cannot be overstated. Trade visits, which welcome players...
I have given more than 4,000 winery tours, and I’m convinced that people who go on tour buy more and join wine clubs at a higher rate. By Craig Root Budweiser plants offer tours. The Jelly Belly...
Before you ask for the sale, here are some tips on building a bond with customers. By Craig Root One of the things I stress with new and veteran tasting room employees is the concept of “helpful...
