How to gather and leverage consumer data during the wine gift-giving season.
—Chris Towt, co-founder and chief executive officer of VineSpring
Club memberships are an exciting gift to give and receive...
Consumers are not stupid. There, that’s the crux of this entire op-ed.
Although I do have something to add: If consumers are stupid, it’s only because
We assume that about them.
We treat them...
Expert analysts not convinced by recent poll concluding a massive wine consumer gender gap
—Jeff Siegel
There has always been a sense that women buy more wine than men in the United States. But according...
