Tag: Consumer Data
Turning Holiday Gift Memberships into Loyal Club Members
How to gather and leverage consumer data during the wine gift-giving season.
—Chris Towt, co-founder and chief executive officer of VineSpring
Club memberships are an...
Op Ed: Wine Consumer Preferences Are a Reflection of the Industry
Consumers are not stupid. There, that's the crux of this entire op-ed.
Although I do have something to add: If consumers are stupid, it's only...
Wine’s ‘Gender-Split’
Expert analysts not convinced by recent poll concluding a massive wine consumer gender gap
—Jeff Siegel
There has always been a sense that women buy more...
WIN Webinar: The Wine eCommerce Landscape Is Changing: Here’s How to...
Pix is changing the way eCommerce works for wineries by helping shoppers find the right wine, not just the cheapest.
Join Joe Fattorini, Trade Managing...