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Turning the Tables on Michelle Williams

“Turning the Tables – Interviewing the Interviewers” is a Q&A series profiling Wine Writers. We hope you’ll discover more about the wine writers you know, and learn about many others.

Turning the Tables on Austin Beeman

“Turning the Tables – Interviewing the Interviewers” is a Q&A series profiling Wine Writers. We hope you’ll discover more about the wine writers you know, and learn about many others.

Turning the Tables on Joe Roberts

By Carl Giavanti, Carl Giavanti Consulting “Turning the Tables – Interviewing the Interviewers” is a Q&A series profiling Wine Writers. We hope you’ll discover more about the...

Turning the Tables on Virginie Boone

“Turning the Tables – Interviewing the Interviewers” is a Q&A series profiling Wine Writers. We hope you’ll discover more about the wine writers you know, and learn about many others. The objective of this project is to understand and develop working relationships with journalists.

Turning the Tables on L.M. Archer

“Turning the Tables – Interviewing the Interviewers” is a Q&A series profiling Wine Writers. We hope you’ll discover more about the wine writers you know, and learn about many others. The objective of this project is to understand and develop working relationships with journalists.

Turning the Tables on Fred Swan

“Turning the Tables – Interviewing the Interviewers” is a Q&A series profiling Wine Writers.

Turning the Tables on Rusty Gaffney

“Turning the Tables – Interviewing the Interviewers” is a Q&A series profiling Wine Writers. We hope you’ll discover more about the wine writers you know, and learn about many others.

Turning the Tables on Paul Gregutt

“Turning the Tables – Interviewing the Interviewers” is a Q&A series profiling Wine Writers. You’ll discover much more about wine writers that you know and learn about many others.

Winery PR Doesn’t Sell Wine!

Winery PR does not directly sell wine, nor is it intended to do so. This is not a retraction from my previous article –...

Does Social Media Help Me Sell Wine?

Engaging in social media is like having your own PR department. I like to call it Consumer PR. You are initiating a conversation about...

Marketing a Brand in the Contemporary Marketplace Calls for Innovative Strategies

By Elizabeth Hans McCrone Ever since Prohibition was repealed by the 21st Amendment in 1933, alcohol sales have been dominated by a 3-tier distribution system...

Trade Show Attendee Strategies

Tradeshow season is coming up soon. Conferences usually last more than one day. So how to come out of the conference energized with ideas...