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Afternoon Brief, May 25th

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Drinking Preferences: The Decline of Wine: New data shows a paradox in the U.S. wine industry last year with more regular wine drinkers, but consuming in falling volumes...

Audience Outreach: Finding Ways to Connect with Undervalued Consumers

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Wine Industry Sales Symposium tackles the generational divide and post-pandemic hesitancy By Alexandra Russell The recent Wine Industry Sales Symposium (May 11, 2023), included a full...

Revolutionizing Wine Sales and Marketing: Insights, Strategies and the Role of...

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Wine Sales Symposium offered insights and concrete examples about boosting sales in a falling market and attracting new and emerging consumers. By Laurie Wachter Last week's...

Balzac Communications and Marketing to Partner with Italian PR Agency Zed_Comm

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The relationship will give the firms broader reach in the U.S. and Italy and allow them to scale growth in wine and spirits. SONOMA, Calif. (March...

WineLikes Partners with Balzac Communications and Marketing as It Launches Social...

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Balzac Communications and Marketing (Feb. 23, 2023)—The new social networking app Winelikes will work with Balzac Communications and Marketing to speed adoption of the app and build a community...

Balzac Communications and Marketing Grows Team 

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October 6, 2022, Sonoma, Calif. — Founded in 1991, Balzac Communications and Marketing is currently going through a period of growth, bringing on new clients and offering...

Should Wine Labels List Ingredients?

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TTB is considering rule changes that would require ingredients and nutritional information on wine labels. By Jeff Siegel The U.S. Alcohol and Tobacco Tax and Trade...

Rethink Packaging: Wine Needs to Embrace CPG Strategies to Attract New...

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Wine packaging was designed and perfected for the retail shelf display. So what happens when retail display doesn’t matter quite as much as it...
00:50:43

Pandemic Forces Change in Wineries’ Wholesale Strategy 

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Dale Stratton is the owner of Five Points Consulting, LLC, a 35-plus year veteran on the wholesale side of the wine industry who previously worked for Constellation Brands, among others, offering insights into consumer and brand research and data...

Automation Aimed at Consumer Preferences Is Key to Successful Digital Marketing...

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Automation Aimed at Consumer Preferences Is Key to Successful Digital Marketing Strategies: “Not everyone in your CRM is created equal. Some are more engaged, some purchase more, some are involved in wine club, some aren’t. Should you treat them all the same? No!”

Emma Criswell Marks Six Months at Balzac Communications & Marketing

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Criswell helps agency expand to U.S. East Coast and Midwest May 2, 2019 (Napa, California) – Balzac Communications & Marketing announces that Emma Criswell has...

Winery Khareba Selects Balzac Communications & Marketing

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Contracted to Initiate Campaign to Introduce Premium Georgian Wines to U.S. Market August 7, 2017 (Napa, California and Tbilisi, Georgia) – Winery Khareba, the leading winery...

Afternoon Brief, February 22

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Red Wine Consumption Could Fight Dementia: A glass of wine a day could keep the mind sharp. Several scientific studies have linked resveratrol, a polyphenol found in grape skins, to a reduced risk in neurodegenerative diseases such as Alzheimer's, among other health benefits...

Adobe Road Winery Retains Balzac Communications & Marketing

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Dynamic Founder of The Racer’s Group Applies Winning Strategy Crafting Exceptional Sonoma & Napa Wines February 13, 2017 (Napa, CA) – Adobe Road Winery, the...

The Wineries of Santa Clara Valley Retain Balzac Communications

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Silicon Valley’s local producers are serious about world class wines Napa, CA – The Wineries of Santa Clara Valley, an association representing member wineries who...