Drinking Preferences: The Decline of Wine: New data shows a paradox in the U.S. wine industry last year with more regular wine drinkers, but consuming in falling volumes...
Wine Industry Sales Symposium tackles the generational divide and post-pandemic hesitancy
By Alexandra Russell
The recent Wine Industry Sales Symposium (May 11, 2023), included a full day of sessions designed...
![2023 Wine Industry Sales Symposium [Photo: Wine Industry Network]](https://win-advisor-media-library.s3.us-west-1.amazonaws.com/wp-content/uploads/2023/05/10000914/wiss-2023-20-768x512.jpg)
Wine Sales Symposium offered insights and concrete examples about boosting sales in a falling market and attracting new and emerging consumers.
By Laurie Wachter
Last week’s Wine Industry Sales Symposium...
The relationship will give the firms broader reach in the U.S. and Italy and allow them to scale growth in wine and spirits.
SONOMA, Calif. (March 15, 2023)—Balzac Communications and Marketing, a...
Balzac Communications and Marketing (Feb. 23, 2023)—The new social networking app Winelikes will work with Balzac Communications and Marketing to speed adoption of the app and...
October 6, 2022, Sonoma, Calif. — Founded in 1991, Balzac Communications and Marketing is currently going through a period of growth, bringing on new clients and offering more services to...
TTB is considering rule changes that would require ingredients
and nutritional information on wine labels.
By Jeff Siegel
The U.S. Alcohol and Tobacco Tax and Trade Bureau (TTB), the federal agency that...
Wine packaging was designed and perfected for the retail shelf display. So what happens when retail display doesn’t matter quite as much as it used to — and could matter a whole lot less in the future?
“Ecommerce,...
Dale Stratton is the owner of Five Points Consulting, LLC, a 35-plus year veteran on the wholesale side of the wine industry who previously worked for Constellation Brands, among others, offering insights...
Automation Aimed at Consumer Preferences Is Key to Successful Digital Marketing Strategies: “Not everyone in your CRM is created equal. Some are more engaged, some purchase more, some are involved in wine...
