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Ready for a Seasonal Sales Boost? Create a Winning TikTok Campaign
The holidays are around the corner and 2025 budgets are being allotted. TikTok should be in your marketing plan. By Melanie Young Recent changes allowing wine advertising on the TikTok social media platform...
Hess Ad 920
Selling Wine Through Facebook Requires the Tenacity for Testing of a Sadistic High School Geometry Teacher Giving Surprise Quizzes
Remember that teacher in high school who relentlessly surprised the class with random, mid-week quizzes? The secret to success of selling wine through Facebook comes down to channeling that bit of her...
Expert Editorial
Marketing Wine Country - What Are You Missing?
By Tom Jackson Wine industry professionals know a key aspect of their success is how effectively they promote the business, yet few actually use their marketing dollars effectively. I see many companies...
Afternoon brief screenshot
Afternoon Brief, April 1
Brown orders California's first mandatory water restrictions: 'It's a different world': Gov. Jerry Brown, standing on a patch of brown grass in the Sierra Nevada that is usually covered with several feet...