Think beyond the tasting room. Statistics show DTC wine sales might do well originating in the tasting room, but keep in mind many customers may never return for an on-site […]

Loyal, committed customers drive 67% more sales than new customers. While many wineries exert the most time, staff and investment dollars into attracting new customers, oftentimes, the reliable, loyal buyers […]

In today's fast growing demographic of wine consumers, using a one size fits all approach to communicate and market to your customers is a losing proposition. Leveraging unique customer profiles […]

Wine Industry Network brings you a one-day conference focused on helping wine industry executives and owners navigate the complicated, but necessary, world of distributor relationships. The symposium, featuring experts from […]

This two-hour workshop, designed for beginner to intermediate levels, includes general microscope maintenance, Kohler illumination, identification of wine yeast and bacteria, yeast viability staining, and discussion on PCR and culture […]

This two-hour workshop, designed for beginner to intermediate levels, includes general microscope maintenance, Kohler illumination, identification of wine yeast and bacteria, yeast viability staining, and discussion on PCR and culture […]