In tasting room performance surveys, connecting with the host is proven to have the highest impact on the overall guest experience and produces consistently higher wine sales. This one hour […]

In today's fast growing demographic of wine consumers, using a one size fits all approach to communicate and market to your customers is a losing proposition. Leveraging unique customer profiles […]

Gather with fellow winegrape growers in Lake and Mendocino to listen to knowledgeable experts about how crop insurance can be used to help lower farming risk. The deadline to sign […]

Over 85% of DTC Winery sales originate in tasting room. Hiring, training and motivating for a performance-driven culture have become paramount to meet market demands and pose an ongoing challenge […]

Please join LAFFORT® and Bastien Nazaris, Research Development and Innovations Manager at LAFFORT® headquarters in France, for an informational webinar on chitosan’s application in the wine industry. We will give […]

The total number of email accounts exceeded 5.3B in 2017. Email marketing has surpassed any other form of digital media marketing with an average sales conversion rate of 66% compared […]

With sustainability an ever-increasing priority with farmers of today, innovative soil fertilizing products will become an indispensable tool to meet the challenges of modern-day agriculture, while simultaneously minimizing the impact […]