The total number of email accounts exceeded 5.3B in 2017. Email marketing has surpassed any other form of digital media marketing with an average sales conversion rate of 66% compared to social media, direct mail or advertising. In addition, last year WineDirect surveyed 1800 US-based wineries and reported the top 20% wineries critical success factors […]
In tasting room performance surveys, connecting with the host is proven to have the highest impact on the overall guest experience and produces consistently higher wine sales. This one hour live webinar will cover key relationship selling methodologies commonly taught and used in the commercial space to develop professional sales acumen. This interactive session will […]
Over 85% of DTC Winery sales originate in tasting room. Hiring, training and motivating for a performance-driven culture have become paramount to meet market demands and pose an ongoing challenge as wineries require more in-depth sales skills and loyalty from their hospitality staff. Designed for hospitality and sales managers or business owners, this 90-minute live […]
The most successful approach to communicating your brand is an all-encompassing creative strategy that incorporates all of your communication efforts from public relations to social media to advertising and graphic design. Kristie Sheppard, Wine Women member and senior communications specialist for A. Bright Idea Advertising and PR (ABI), and a panel of social media, PR, advertising and graphic […]
Open for clonal walk 9am - 12pm See - Touch - Taste 70 clones - 16 varieties Lunch at noon. Airport access available! Duarte Georgetown Vineyard 4661 Spanish Dry Diggins Rd. Greenwood, CA 95635 For more information or to RSVP: events@duartenirsery.com
Celebrate harvest in the beautiful Paso Robles wine country the good ol' fashioned way! We're talking about the annual Harvest Hoedown that takes place September 29, 2018 from 6-10 p.m. […]