he total number of email accounts exceeded 4.3B in 2016. Email marketing has surpassed any other form of digital media marketing with an average sales conversion rate of 66% compared to social media, direct mail or advertising. In addition, last year WineDirect surveyed 1800 US based wineries and reported the top 20% wineries critical success […]
The 80/20 principle applies to most business relationships... that is, 80% return is determined by 20% of customers. Today wineries need to focus on building marketing strategies which offer unique differentiators to appeal to their preferred buyers by building closer relationships, offering memorable experiences and inspiration. This in depth web training session will provide best […]
Wine Road and DTC Wine Workshops have teamed up to present the “Building Wine Brand Ambassadors Workshop” on Wednesday, May 23rd 8:30 – 12:30 at the Best Western Dry Creek Inn, in Healdsburg. This half-day, hands-on workshop led by DTC Wine Workshops founder, Sandra Hess, will provide attendees the steps required to successfully establish and […]
Over 85% of DTC Winery sales originate in tasting room. Hiring, training and motivating for a performance driven culture has become paramount to meet market demands and an ongoing challenge as wineries require more in depth skills and commitments from their hospitality staff. This live webinar will share best practices and creative ideas on how […]
Wine Club Sales represent about 60% of direct wine sales income for wine brands getting it right. Consumers have an overwhelming amount of choice when deciding which wine club to join. Most wine club members tend to be members of 2-5 clubs consecutively and time is being divided among several club events and pickup parties. […]
Part 1: 'HIRING & BUILDING A STRONG TEAM' Attendees Will Learn: How to Identify Tasting Room Talent What to Look for in a Resume How to Build a Strong, Cohesive Team Part 2: 'MANAGING YOUR TEAM' Attendees Will Learn: Identify Your Leadership Style Discover Ways to Motivate Your Team Learn How to Effectively Manage Your […]
A one-day workshop hosted by: UC Cooperative Extension Napa County Farm Bureau USDA-NRCS What do we know about ecosystem recovery after fire? How is fire affected by fuel & weather? What policies and practices are needed to reduce fire impacts? Register Agenda 8:00 AM Doors open, sign in, coffee and snacks 8:30 AM Welcome and workshop overview 8:45 AM Natural lands recovery […]
The 2018 ShipCompliant Wine Summit is our premier user conference that brings together many of our active product users. Now in it’s 13th year, the Summit will be providing the most current information on all things related to wine compliance. Filled with keynotes from industry experts, amazing breakout sessions, an exciting exhibition hall, one big […]
Today's wine market requires that wines be visually appealing to consumers, meaning that they be clear and free of sediment, with no off-colors, flavors or aromas. Wine stabilization is an important part of winemaking and includes microbial, protein, tartrate, aroma and color stability. For quality wine production, it is crucial to identify instabilities and understand […]
Don't miss the Sonoma County Winegrower's Annual Grower Seminar, Tradeshow and Barbeque on Friday, June 1st 2018. The event is open to all wine industry, allied industry members and the public. The tradeshow will feature over 50 vendors. Lunch with Sonoma County wines is included with the ticket price. This year's keynote speaker for the […]
What is minerality in wine? Such a broad question... Minerality is one of the most commonly used and yet least understood wine descriptor. Until recently, speculation as to the origins and expression of minerality were ambiguous at best. Enartis is organizing an exciting, interactive seminar to exchange, discuss, define, taste and discover the attributes and […]
The 80/20 principle applies to most business relationships… that is, 80% return is determined by 20% of customers. Today wineries need to focus on building marketing strategies which offer unique differentiators to appeal to their preferred buyers by building closer relationships, offering memorable experiences and inspiration. This in depth web training session will provide best […]
90% of DTC winery sales originate in the tasting room, however, many customers never return for an on site visit after their initial guest experience. As a result, most customer relationships are nurtured through digital contact: email, social media and website ecommerce. Personalization is one of the biggest digital marketing trends available to companies today […]
Loyal, committed customers drive 67% more sales than new customers. While many wineries exert the most time, staff and investment dollars into attracting new customers, oftentimes, the reliable, loyal buyers don’t always get the attention they deserve. The average wine club customer belongs to ~4-5 loyalty programs. With so many wineries offering similar benefits across […]
In tasting room performance surveys, connecting with the host is proven to have the highest impact on the overall guest experience and produces consistently higher wine sales. This one hour live webinar will cover key relationship selling methodologies commonly taught and used in the commercial space to develop professional sales acumen. This interactive session will […]
The total number of email accounts exceeded 4.3B in 2016. Email marketing has surpassed any other form of digital media marketing with an average sales conversion rate of 66% compared to social media, direct mail or advertising. In addition, last year WineDirect surveyed 1800 US based wineries and reported the top 20% wineries critical success […]
Over 85% of DTC Winery sales originate in tasting room. Hiring, training and motivating for a performance driven culture has become paramount to meet market demands and an ongoing challenge as wineries require more in depth skills and commitments from their hospitality staff. This live webinar will share best practices and creative ideas on how […]
Sandra Hess, founder of DTC Wine Workshops, will be collaborating with Colby Smith, founder of CANVAS (Concierge Alliance Napa Sonoma) to provide another hands-on workshop! Wednesday, June 20th 8:30 – 12:00 at Jamieson Ranch Vineyards, 1 Kirkland Ranch Rd, American Canyon, CA 94503 Overview: Returning customers spend on average 67% more than first-time customers according […]
In tasting room performance surveys, connecting with the host is proven to have the highest impact on the overall guest experience and produces consistently higher wine sales. This one hour live webinar will cover key relationship selling methodologies commonly taught and used in the commercial space to develop professional sales acumen. This interactive session will […]
90% of DTC winery sales originate in the tasting room, however, many customers never return for an on site visit after their initial guest experience. As a result, most customer […]
The 80/20 principle applies to most business relationships… that is, 80% return is determined by 20% of customers. Today wineries need to focus on building marketing strategies which offer unique […]
Over 85% of DTC Winery sales originate in tasting room. Hiring, training and motivating for a performance driven culture has become paramount to meet market demands and an ongoing challenge as wineries require more in depth skills and commitments from their hospitality staff. This live webinar will share best practices and creative ideas on how […]
How do your marketing efforts measure up? Do you have a calendar in place? Are you reflecting your brand image? Are you segmenting? Learn best practices and discover the secrets to make your marketing successful! ALWAYS FREE FOR VINGDIRECT MEMBERS! Register
Loyal, committed customers drive 67% more sales than new customers. While many wineries exert the most time, staff and investment dollars into attracting new customers, oftentimes, the reliable, loyal buyers […]
The total number of email accounts exceeded 4.3B in 2016. Email marketing has surpassed any other form of digital media marketing with an average sales conversion rate of 66% compared to social media, direct mail or advertising. In addition, last year WineDirect surveyed 1800 US based wineries and reported the top 20% wineries critical success […]
