The total number of email accounts exceeded 4.3B in 2016. Email marketing has surpassed any other form of digital media marketing with an average sales conversion rate of 66% compared […]
In tasting room performance surveys, connecting with the host is proven to have the highest impact on the overall guest experience and produces consistently higher wine sales. This 45 minute […]
Over 85% of DTC Winery sales originate in tasting room. Hiring, training and motivating for a performance driven culture has become paramount to meet market demands and an ongoing challenge […]
Now in its 11th year, the popular DTC Wine Symposium is the wine industry’s annual, national summit on direct marketing and sales. The January 2017 summit sold out, attracting 500 […]
Gain key insights on the wine industry in this webcast summarizing key findings from our 2017 Wine Industry Financial Benchmarking Report®, published with Turrentine Brokerage, American AgCredit, and Heffernan Insurance […]
The Vintage Report brings together scientists, winemakers, grapegrowers and industry leaders from all over the world to produce a one-day seminar that brings together open minds within the industry to […]
The process of fining involves the addition of agents which remove excessive or undesirable wine constituents. An overlooked and often underappreciated wine process, fining can help soften tannin, remove excessive […]
The 80/20 principle applies to most business relationships… that is, 80% return is determined by 20% of customers. Today wineries need to focus on building marketing strategies which offer unique […]
The total number of email accounts exceeded 4.3B in 2016. Email marketing has surpassed any other form of digital media marketing with an average sales conversion rate of 66% compared […]
The Unified Wine & Grape Symposium program features sessions and a two-day trade show. Meeting the Needs of the Industry Since the American Society for Enology and Viticulture (ASEV) and […]
Join VingDirect on January 23rd to look back at 2017 tasting room and wine club trends, share regional insights and highlight new areas of DTC growth. VingDirect President/Founder, Tammy Boatright, […]
90% of DTC winery sales originate in the tasting room, however, many customers never return for an on site visit after their initial guest experience. As a result, most customer […]
In tasting room performance surveys, connecting with the host is proven to have the highest impact on the overall guest experience and produces consistently higher wine sales. This 45 minute […]
Loyal, committed customers drive 67% more sales than new customers. While many wineries exert the most time, staff and investment dollars into attracting new customers, oftentimes, the reliable, loyal buyers […]
Over 85% of DTC Winery sales originate in tasting room. Hiring, training and motivating for a performance driven culture has become paramount to meet market demands and an ongoing challenge […]
DTC Wine Workshops founder, Sandra Hess, presents the “DTC Wine Management Series” ideal for any winery manager responsible for direct sales, customer retention and brand expansion. The series includes: Four weekly […]
90% of DTC winery sales originate in the tasting room, however, many customers never return for an on site visit after their initial guest experience. As a result, most customer […]
Loyal, committed customers drive 67% more sales than new customers. While many wineries exert the most time, staff and investment dollars into attracting new customers, oftentimes, the reliable, loyal buyers […]
In tasting room performance surveys, connecting with the host is proven to have the highest impact on the overall guest experience and produces consistently higher wine sales. This 45 minute […]
The 80/20 principle applies to most business relationships... that is, 80% return is determined by 20% of customers. Today wineries need to focus on building marketing strategies which offer unique […]
DTC Wine Workshops and CANVAS (Concierge Alliance Napa Sonoma) team up once again to present the “Wine Brand Ambassador Workshop” on Tuesday, February 6th 8:30 – 12:00 at Gloria Ferrer Sonoma. […]
The premier show for creative packaging LUXE PACK, the global brand dedicated to packaging creativity, design, technical innovation, and trends for the luxury industries welcomes its first annual LUXE PACK […]
The total number of email accounts exceeded 4.3B in 2016. Email marketing has surpassed any other form of digital media marketing with an average sales conversion rate of 66% compared […]
Over 85% of DTC Winery sales originate in tasting room. Hiring, training and motivating for a performance driven culture has become paramount to meet market demands and an ongoing challenge […]
WineDirect's popular roadshow series is coming to Murphys! Join industry experts and winery professionals for presentations and discussion about: How to Survive in the New Retail Age Jim Agger, VP […]
