The UC Davis Department of Viticulture and Enology along with UCCE Napa County, the Napa Valley Vintners, and the Napa Valley Grapegrowers will be holding an educational seminar at the Yountville Community Center to present current research and information, on a number of topics, to wine and winegrape industry professionals. Questions: email Karen Block at klblock@ucdavis.edu Advance registration is […]
The total number of email accounts exceeded 4.3B in 2016. Email marketing has surpassed any other form of digital media marketing with an average sales conversion rate of 66% compared to social media, direct mail or advertising. In addition, last year WineDirect surveyed 1800 US based wineries and reported the top 20% wineries critical success […]
90% of DTC winery sales originate in the tasting room, however, many customers never return for an on site visit after their initial guest experience. As a result, most customer relationships are nurtured through digital contact: email, social media and website ecommerce. Personalization is one of the biggest digital marketing trends available to companies today […]
