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Connecting Technology: Transform Your Label into a Consumer Communication Gateway

September 21, 2023 @ 11:00 am - 12:00 pm PDT

What if your wine bottle label could do more? Thanks to connecting technologies like QR codes and NFC tags, each bottle presents opportunities to strengthen consumer relationships, capture vital consumer data, increase sales, and elevate your brand to the next level.

Join Blue Bite and Emma Brown of the Brown Family Wine Group to learn how a simple scan or tap is the gateway to meet consumers where they are and provide the content they desire—right in the store—giving them access to detailed information such as terroir, production and bottling methods, vineyard history and sustainability initiatives, as well as establish authenticity. And once the bottle is home, consumers can continue to engage and learn about food pairings, how to host a tasting, other vintages they may enjoy based on that purchase, gift-giving ideas, and more!

Turn your labels and packaging into direct, two-way communication channels with consumers without requiring larger labels, compromising design aesthetics, or physically printing collateral materials.

Learn to:

  • Leverage existing packaging by harnessing the power of QR code technology to open a two-way, value-added communication channel with consumers
  • Use connected packaging to gain actionable insights about consumer preferences and product usage
  • Preserve, protect, and elevate brand messaging
  • Expand the lifetime and value of consumer engagement
  • Retain control of consumer brand interaction with more targeted and relevant direct interaction.

Watch Now

Speaker Panel

Emma Brown, Group Marketing Manager, Brown Family Wine Group
Rachel Gray, Connected Product Advisor, Blue Bite
Kylie Gordon, Account Manager, Blue Bite

Sponsored by Blue Bite


September 21, 2023
11:00 am - 12:00 pm PDT


Wine Industry Network
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