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Providing Value and Connecting with Customers in 2023
January 10, 2023 @ 9:00 am - 12:00 pm PST
The consumer is at the heart of the buying experience, and with seemingly endless reach through the digital world, connecting with consumers should be easy. But is it, really?
As 2023 unfolds and economic conditions remain uncertain, our panel of experts will provide insights into top line trends and consumer behavior patterns in the context of wine and spirits purchases. The speakers will share strategies for providing value to consumers, for both emerging and growing brands. Central to creating strong relationships with customers out in the market as well as digitally is managing communications. The panel will also discuss consumer considerations during wine & spirits purchases and how addressing these in communication initiatives can successfully enhance bottom line business strategies.
Speakers
- Jay Johnson, President, RNDC West Region, Republic National Distributing Company
- Caroline Shaw, Senior Director Marketing and Communications, E & J Gallo Winery
- Dale Stratton, President, Wine Market Council
Moderator
Geralyn Brostrom, Wine Business Instructor – Wine Business Institute, Sonoma State University Principal, Italian Wine Central
This webinar is part of the series presented by Vinexpo America | Drinks America and the Wine Business Institute at Sonoma State University, a global leader in wine business education and research:
Market Entry Strategies for 2023: Seizing Opportunity
This year’s series builds on last year’s ‘Deep Dive’ series with an emphasis on practical strategies for growth in the current market. Topics include the latest developments in the industry, an overview of the US import & distribution landscape, production and marketing cycles, geographic assessment of markets, understanding consumer preferences, and best practices for working with distribution partners. Each live session features a group of industry experts discussing challenges and opportunities, sharing ideas, and addressing questions from participants in an open dialogue.
