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New Jersey State Senate Commerce Committee to Discuss Bill to Broaden Consumer Choice on Winery Direct-to-Consumer Shipping

June 16 @ 10:00 am - 5:00 pm PDT

NJ law sharply limits choice by preventing consumers from having more than 90% of US wines shipped to their home or workplace. Wineries producing under 250,000 gallons per year can ship direct to NJ consumers; individual wineries or wine companies producing more than  this “capacity cap” limit cannot.

Supporters of legislation (A1943/ S2683) to open direct-to-consumer shipping from any US winery that pays a license fee and agrees to collect/remit state sales and excise taxes – among other requirements – will testify in favor of the measure at this discussion-only hearing. Among those expected to testify are:

  • Terri Cofer Beirne, Eastern Counsel, Wine Institute
  • Tony Tarantino, NJ wine customer
  • Anne Huffsmith, General Counsel, Naked Wines
  • Alan Sharp, Naked Wines NJ customer
  • Greg Kryder, Chief Finance Officer, Penrose Hill

Of the 46 – and soon to be 47 – states that allow winery-to-consumer direct shipping, only New Jersey and Ohio have laws banning some wineries from doing so based on their production each vintage. States that allow direct-to-consumer shipping from all wineries have seen no loss in wholesale or retail revenues, or associated jobs.

Eliminating the capacity cap will:

  • Bring New Jersey $3.3 million to $4.6 million a year, short term, in taxes and fees — and nearly $6 million a year, longer term.
  • Result in much wider choice for New Jersey consumers and lower average cost-per-bottle.
  • Expand the e-commerce channel broadly to the benefit of all participants, including local retailers.
  • Allow room for simultaneous expansion of both the DtC and traditional off-premises retail channel for wine sales with no loss of business or jobs.

This data is from an April 2021 report by wine industry experts commissioned by Naked Wines, a member of the Free The Grapes! Coalition.


June 16
10:00 am - 5:00 pm PDT
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Free the Grape!


New Jersey State House Annex
131-137 W State St, Trenton, NJ 08608
Trenton, 08608 United States
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