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Connecting through Email Marketing
May 16, 2017 @ 8:00 am - 8:30 am PDT$65
The total number of email accounts exceeded 4.3B in 2016. Email marketing has surpassed any other form of digital media marketing with an average sales conversion rate of 66% compared to social media, direct mail or advertising. In addition, last year WineDirect surveyed 1800 US based wineries and reported the top 20% wineries critical success factors are using email programs as their primary strategy to drive their ecommerce business. With the average person receiving 80-120 emails a day how do you stay relevant?
This 30 minute live webinar will cover key facets of building an effective email outreach plan to help wineries attract, retain and stay connected with customers in the new world of on line marketing. This interactive session will outline key facets of building a strategic outreach plan, tips and techniques on how to develop intriguing content to increase open rates and conversions and how to develop content which will drive closer customer connections to build a loyal client following. Registration includes a DTC Best Practices Workbook which may be leveraged to accompany the session and /or used as a tool to implement learnings within your own digital marketing program.
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