“Impressions and clicks being the goal for a campaign is no longer enough, what brand owners need is a path where the consumer is actually going to complete the purchase, and that’s where Pour Now come...
Foursight Wines’ Joe Webb on growing a small Anderson Valley winery while the wider wine market contracts. Episode 2 of the Wine Business Innovation Series.
“When you apply UV-C at night it actually disrupts the DNA of the mildew itself, and if there’s a two hour period of darkness that follows that light application, the mildew cannot repair itself...
“You are doing all this upfront investment, so you have clarity on what’s happening in your winery, so you can make the best business decision,” says Dan Strengier, CTO, InnoVint, explaining how InnoVint’s...
“Bionic Eye is allowing us to be more consistent, and that’s what everyone wants out of their product, consistency. What that can mean for a winemaker is more consistency across the performance of the...
“Being able to hold the vine at the right amount of stress at each growth stage really drives berry size and composition and therefore wine quality,” explains Jeff Jenkins, Sales Director, FloraPulse in...
In 2020, a 22-year-old with a first date that night stood in a grocery store wine aisle and realized she had no idea where to start. She didn’t grow up in a wine family, didn’t know what a varietal was,...
In this WIN Insider episode, George interviews Robyn Sebastiani, Executive Director of the Sonoma Valley Vintners & Growers Alliance, about her journey from medical sales and founding Westshore Canned...
In this WIN Insider episode, George interviews Jim Trezise, a legendary figure in the US wine industry, about his remarkable career from Navy journalist to transformative leader of New York State’s...
In this WIN Insider episode, George interviews Julie Pedroncelli St. John, board president and founding winery owner, and Katie Ambrosi, the new executive director of Wine Road, a regional association...
WIN Webinar: The Wine Community Unites: Be Part of the Movement Bringing People Together Around Wine
Come Over October is more than a campaign. It’s a growing movement to reconnect people with what wine has always represented: hospitality, culture, connection, and community.
Join Karen MacNeil,...
In this Expert Perspective interview, Chris Bitter, Senior Wine and Grape Analyst at Terrain, discusses California vineyard valuations and the current state of the agricultural real estate market based...
Warmer winters, longer growing seasons and shifting vector ranges are changing the disease landscape in California vineyards. Pierce’s Disease pressure has historically been lower in the North Coast, aided...
In this WIN Insider episode, George interviews Michael Kaiser, the recently promoted Executive Director of WineAmerica, about the evolving American wine landscape and federal advocacy for wineries outside...
The no- and low-alcohol category is evolving rapidly, and sparkling wine is emerging as the strongest format for delivering a true-to-wine experience.
In this webinar, Rack & Riddle and SOLOS will...
In this WIN Insider Series episode, George interviews Nick Leonard, Chief Revenue Officer of Concierge Auctions, about their newly launched global wine division. As the wine industry experiences a downturn...
