When I was a child there was a movie filmed in my local area caller Weird Science. It was about two kids that designed the “perfect” woman for them to achieve their high school goal of popularity. She...
Currently I am 30,000 feet above California having just completed a whirlwind 20 hours in Los Angeles. Now our BevStrat team is heading back to New York do to the same. What is it that we did in LA? and...
and why the option is a wonderful solution
If you are a regular reader of my published writing you know that I am a fan of doing it different. I am a fan of pushing your brands to the independent retailer,...
Coming to America was a great Eddie Murphy movie from the 80’s. I remember McDavid’s, the premise of money cannot buy love, and all the crazy characters in Harlem. In the movie it was portrayed...
You have read that correctly! Summer is more important than the winter season for selling. How can that be? Huh? Has Rosen lost his marbles? Well perhaps, but hear me out. When I was CEO of America’s largest...
In the last week alone I or someone on my team has used Uber, TaskRabbit, Uber Eats, and Handy from an app on our collective phone(s). We use these services because buying a car and having a...
When I say weed should scare you I am not talking about You, the reader, I am speaking about the very basic, everyday, mundane, generic wine, beer, or spirit. Weed, the actual THC, is not scary at...
In our office, nearly every day, we get a pitch deck from the “next” Tito’s, Sophia, Yellow Tail, Estancia, Josh Cabernet, Fireball, Goose Island, Angels Envy, etc. Every- Single- Day. This is all positive...
Summer is here. Officially not yet, but the weather says different. Memorial Day has come and gone and all over America the summer booze season is upon us. Typing as I am flying to our NYC office a few...
It’s Friday morning, early, early Friday AM, I am sitting here in my office working away. Coaching our sales and strategy teams to finish the week strong. I know that many people are off from work, or...
A lot! A ton! A boatload! Let me add some perspective.
First – I learned how much sleep a human needs
Second- I learned that a $12.00 coffee tastes the same as a $2.50 coffee
Third- I learned...
Wine & Spirits Wholesalers of America is what you see is what you get
Two weeks and counting! 14 days and the annual pilgrimage to Distributor Heaven will be upon us. We will descend on Vegas partially...
Our team is in Los Angeles this week to launch an Australian beer brand called 4 Pines. This is the 2nd largest brewer in Australia and was recently purchased by Anheuser Busch. Our whole team has worked...
There is a biblical event coming. There is a pilgrimage en route that happens once a year that can change your life forever. Yes, of course, it is Easter this Sunday and Good Friday a few days prior, but...
My love of New York is well documented. We office there, we employee there, we sell there, and we scoff at the pizza there. The notion that New Yorkers think the pizza is in the same ballpark as Chicago...
Such an ominous beginning to my article. I know, Rosen, you are negative, or Rosen, you are pessimistic. The truth is, I am neither. What I am, however, is realistic, and I have enough grey hair and enough...
