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Growing Success of Grüner in U.S. East Coast Wine Regions
Grüner Veltliner, Austria’s signature white grape, accounts for one third of the country’s vines. It thrives elsewhere around the world: the Czech Republic, Hungary—and increasingly in U.S. vineyards along...
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Best Practices for Text Marketing in the Wine Industry
2021 was a banner year for wineries that sell directly to consumers.  Twenty-nine percent of wine marketers reported their best year ever on the strength of ecommerce and innovation in the way consumers...
Cannabis Greenhouse/ Photo by Richard T on Unsplash
Cashing in on Cannabis’ Stratospheric Growth
Is Your Company Missing Out on a Billion-Dollar Opportunity in Cannabis? —Kathleen Willcox Business is booming in cannabis country. Sales of legal cannabis in the U.S. grew 40 percent in 2021 to $25 billion,...
Gamble Family Vineyards Pruning 2021 by Sarah Risk
Fire & Ice: Can Pruning Practices Mitigate Effects of Climate Change?
As scientists and legislators search for large-scale solutions to extreme weather patterns, wine-growers are look for short-term fixes that they hope will help increase their shot at a successful harvest....
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Navigating the Wine Industry's Property Insurance Conundrum
—Expert Editorial by Alexis Sinclair is special counsel at Farella Braun + Martel Property insurance is both a prudent choice by a business, as well as, in certain circumstances, a requirement, such as...
Georgian Orange Wine
Successfully Sell Wine No One Wants or Knows About
Wine Industry Advisor connected with regional heads, brands, and marketing masterminds who discuss how to revive a sagging reputation, or create one from whole cloth. —Kathleen Willcox The U.S. has been...
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The State of Technology Adoption 2022
As we face new challenges like the supply chain crisis and distributor consolidation, there is one persistent challenge that our industry has yet to master: technology adoption. In Ekos’s annual State...
Affiliate marketing, affiliate program, business strategy, advertising, consumerism.
Affiliate Programs—The Next Wave in Wine Marketing
With an increased interest in the digital space, more wine brands may shift marketing efforts toward affiliate programs. —Brooke Heron When it comes to online marketing and advertising most wine industry...
Sean Sullivan headshot
Turning the Tables on Sean P. Sullivan
Sean P. Sullivan is a contributing editor at Wine Enthusiast, covering Washington, Oregon, Idaho, and Canada. He is also the founder of Washington Wine Report, an on-line site dedicated to the wines and...
White House / Joshua Sukoff, Unsplash
US Treasury Alcohol Reform Report—Wine Industry Implications
Expect to see the federal government try to make significant changes in the way wine is marketed and distributed in the wake of last week’s Treasury Department report on concentration in the beer, wine,...
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