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Terroir Is Truth: The Timeless Tutelage of Tchelistcheff (OpEd)
A writer remembers words of wisdom from a true winemaking legend. By Randy Caparoso   The late André Tchelistcheff, Beaulieu Vineyards‘ winemaker from 1938 to 1968, was a giant among men. Not...
Millennial wine lovers
Op Ed: Let's Take a Breath Before Pushing the Panic Button on the Wine Market
The shrill talk about the American wine industry having a “problem” defies all logic and common sense. By Randy Caparoso   Like everyone else in the wine industry, when Rob McMillan of Silicon Valley...
Fred Franzia [CNN]
OpEd: We Will Continue Your Work, Mr. Franzia
Fred Franzia brought millions of consumers into the wine business who had never thought of drinking wine. By Steve Kemiji I’m not surprised at the lack of insight and knowledge being displayed in the many...
Harvesting Nebbiolo grapes in Serralunga, Italy. Grapes will be used in the process to make Barolo, one of the most famous red wine.
Op Ed: Have Alternative Style Wines Become Tiresome?
Today’s cutting-edge wines are more terroir-expressive than the usual commercial styles. What I don’t get, though, is how formulaic it’s all become.  By Randy Caparoso I love alternative...
Bokisch family’s Terra Alta Vineyard in Clements Hills-Lodi AVA; farmed certified by CCOF as well as LODI RULES
Op Ed: Criticism of Organic or Sustainable Winegrowing Programs Adds to Consumer Confusion
Are regional sustainable winegrowing certification programs a boon for the industry? By Randy Caparoso For the longest time, a certified USDA organic seal on a food or beverage product has been the signpost...
The California List
Op Ed: Is the UK Wine Trade's "The California List" a Help or Hindrance?
An outdated classification model will cause more problems than it solves. By Randy Caparoso Who doesn’t love the UK wine trade? Most of us in U.S. wine-related industries have grown up hanging on...
Wine shop / iStock
Op Ed: What Do Wine Consumers Really Want?
They want what they want. —Randy Caparoso What do wine lovers want? On one hand, every other day there seems to be a new “natural wine bar” popping up in cities big and small. On the other...
Fact versus myth road sign with two arrows on blue sky background. White two street sign with arrows on metal pole. Two way road sign with text.
The Enduring Mythos of Wine
The wine world has always been full of myths—mystique and imagination play as big a part in our enjoyment of wines as facts and figures. People like mystique. Yet, almost all myths are eventually dispelled;...
Sommelier service / pavel danilyuk / Pexel
Op Ed: Wine Consumer Preferences Are a Reflection of the Industry
Consumers are not stupid. There, that’s the crux of this entire op-ed. Although I do have something to add: If consumers are stupid, it’s only because We assume that about them. We treat them...
Kimmeridgean soils contain fossilized oyster shells / Courtesy Vins de Bourgogne
Opinion: Minerality in Terms of Terroir
Terroir as like a tree falling in a forest. Just because you don’t hear it, it doesn’t mean it didn’t fall. —Randy Caparoso I think that the one aspect of terroir-related qualities that we...
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