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By Elizabeth Hans McCrone More than 60% of wineries and wine-related businesses say they plan to increase their use of social media over the next...

by Elizabeth Slater Jordan Winery is quite an amazing place with its French-style chateau and 1,200-acre estate. Beginning with its 1976 vintage, Jordan has dedicated almost...

Wine Industry Not “Overreacting” to Dry Conditions By Elizabeth Hans McCrone While many welcomed the light storm system that dampened North Coast skies last weekend, the...

by Elizabeth Hans McCrone ‘Blind tasting’ is more of a figurative than literal term. It usually refers to hiding the identity of wines during sensory...

“My first encounter with wine,” laughs wine blogger and public relations expert Tom Wark, “was when I climbed up in my parents’ pantry, attempted...

How does my winery transfer its’ Small Domestic Producer’s Credit? If you are a new winery, the best question to ask first may be: what...

  There are people in the Wine Industry that don’t own vineyards or make wine, yet their impact on our business is indisputable. They are...

“The successful associations are the ones that develop a plan and work together,” said Burns. He explained that having had some clients from outside the wine industry has helped him with clients within the industry. “We have to understand that in the wine business we have one product and we need to focus on that. It’s what holds us together.” Today at O’Donnell Lane, LLC, a marketing firm owned by Burns and his partner, Burns continues helping wineries and wine associations spread their message. Current clients include the Wine Institute of California, Middleton Family Winery, Chateau St. Michelle, and the Oregon Wine Board, all of whom are reaping the benefits of his energy and insights.

Positive supplier relationships have always been important in the wine industry, but even more so during tough economic times. With increased global competition and pressure to reduce costs, wineries often scrutinize suppliers more closely to obtain better pricing. At the same time, long-standing relationships are also a primary consideration. So what factors really drive a winery’s decision in supplier selection?

There are people in the Wine Industry that don’t own vineyards or make wine, yet their impact on our business is indisputable. They are...

Writer: Jim Brumm Printable PDF Version “Would you pay a few hundred bucks an acre for a spray that would guarantee you seventy-five percent of your...

There are people in the Wine Industry that don’t own vineyards or make wine, yet their impact on our business is indisputable. They are...

Writer Jim Brumm Are you getting all you can from your tasting room? The most profitable way to sell wine has always been to sell it...

Writer: Jim Brumm While few non-lawyers want to deal with the often scary and nearly always confusing world of law, a winery owner may find that...

Writer Jim Brumm Wine Industry Trade Show season is fast approaching. For exhibitors, trade shows are an opportunity to showcase new products, advances and innovations,...