Finding new places to sell your wines can take ingenuity. Here are a few off-the-beaten-path ideas.  By Melanie Young, CSW While mainstream restaurant lists and retail shelves remain the top priority...

The holidays are around the corner and 2025 budgets are being allotted. TikTok should be in your marketing plan. By Melanie Young Recent changes allowing wine advertising on the TikTok social media platform...

To be more inclusive, be more inviting. By Melanie Young Statistics show the buying power of Black Americans, Asian Americans and LatinX consumers is stronger than ever. Yet these audiences are often overlooked...

Grassroots support and blazing new paths can be a winning ticket. By Melanie Young Sports and entertainment partnerships can connect wine brands with new, younger and more diverse drinking age customers....

What’s the best way to capture a buyer’s interest and secure a spot on a supplier portfolio, retail shelf or restaurant wine list? By Melanie Young   End shelf display at Gary’s Wine & Marketplace...

Relatable characters drinking your wine is a great way to reach target customers. By Melanie Young In the Netflix series, Dead to Me, Jen, a grieving widow, and Judy, a free-spirited artist, bond over...

Sharing an experience creates new and loyal customers.  By Melanie Young   Sponsoring events can bring new customers to your wine brand through product sampling and social engagement. What’s...

Consider how an influencer will relate to your brand image and customers.  By Melanie Young “Influencer” is a marketing term that’s recently exploded as fast and forcefully as the pop of a champagne...

Hosted trips are about introducing your brand, building relationships and delivering a memorable experience for guests to share back home. By Melanie Young Familiarization (aka “fam”) trips are an effective...