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Marketing a Brand in the Contemporary Marketplace Calls for Innovative Strategies
By Elizabeth Hans McCrone Ever since Prohibition was repealed by the 21st Amendment in 1933, alcohol sales have been dominated by a 3-tier distribution system that’s created both huge profits and big headaches...
Tablas Creek Vineyard Tasting Room
Optimizing Tasting Room Performance
“The single, best marketing decision that you can make is opening a tasting room.”
DTC panel
Technology Plays Pivotal Role in Direct to Consumer Communication Strategy
In a world of consumer choices that include wineries in every state and a dizzying array of online wine options, it’s never been more important to figure out what makes your customers tick and how to get...
NCWIE Session 4
Ignorance of the Endangered Species Act Could be Costly for Vineyards and Wineries
By Elizabeth Hans McCrone Diane G. Kindermann Henderson – Attorney Partner, Abbott & Kindermann When President Nixon signed the Endangered Species Act (ESA) into law on December 28, 1973, it...
NCWIE 2014 session 3
Wineries See Challenges and Opportunities in Expanding Market for Beer, Cider, and Distilled Spirits
By Elizabeth Hans McCrone Alex Villicana, Villicana Winery & Re:Find Distillery A recent article in the business section of the Santa Rosa Press Democrat has depicted the California wine industry wringing...
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Winemakers Use Art to Attract an Audience for Wine
By Elizabeth Hans McCrone Art and wine have always had a natural affinity. Art openings are characterized by lavish wine receptions and hors ‘d oeuvres. Tasting rooms are filled with intriguing artistic...
United Beverage Industry
Wine, beer, & spirits groups find more, not less, benefit in sharing their stories
Most who enjoy adult beverages don’t confine themselves to one particular type of drink. A craft beer or hard cider on a hot day, cocktails on Friday evening with friends and a fine wine with dinner at...
Excise Tax Outlook
Proposed Federal Budget Raises Concerns About Excise Taxes on Wine
By Elizabeth Hans McCrone When talks resume in January on the president’s 2014 budget proposal, there are some in the industry who fear that an excise tax increase on wine could be included as a means...
Gov Shutdown
Government Shutdown Creates Huge Compliance Backlog for Wine Industry
By Elizabeth Hans McCrone  If the House and Senate are able to avert Thursday’s debt ceiling deadline and come to some type of an agreement, the country might breathe a collective sigh of relief –...
New TTB Rules
Wine Industry Still Grappling With TTB Regulations on Social Media
By Elizabeth Hans McCrone When the Alcohol and Tobacco Tax and Trade Bureau (TTB) issued a circular last May that identified social media platforms as sources of advertising for the first time, many in...
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