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Wine’s Most Inspiring People 2023: Elizabeth “E” Slater – Wine Marketing Master Extraordinaire
A plethora of adjectives have been used to describe Elizabeth “E” Slater, owner of In-Short Direct Marketing, a premier, coast-to-coast, wine industry consulting business: inspiring; dynamic; fun; cheerful;...
Susana Cueva Drumwright
Wine’s Most Inspiring People 2023: Susana Cueva Drumwright — Mentoring Disadvantaged Students Through Stanford University
By Elizabeth Hans McCrone Vida Valiente. In English, it translates to Valiant Life. According to Susana Cueva Drumwright, co-founder of Vida Valiente Estate and its corresponding Vida Valiente Foundation,...
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Experts Say Robust Ecommerce Programs Are Key to Wine Industry Survival in Foreseeable Future 
While fourth quarter numbers are still being crunched and the gains and losses of 2020 have yet to be fully tabulated, one thing is crystal clear: online sales of wine and other alcoholic beverages made...
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Business “Resiliency” Critical to Economic Success for Wine Industry During COVID-Era Challenges and Beyond
By Elizabeth Hans McCrone We’re all familiar with the saying that “when the going gets tough, the tough get going,” but for an industry that was turned on its head this last year by the ravages of Covid-19,...
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Pharmaceutical Technology Adapted for Winemaking Advances Wine Quality
“It eliminates the labor of punch down, not to mention cross contamination problems in cellar environments,” Smith reports. “This machine pays for itself in one season.”
The Technology Impact
Automation Aimed at Consumer Preferences Is Key to Successful Digital Marketing Strategies
Automation Aimed at Consumer Preferences Is Key to Successful Digital Marketing Strategies: “Not everyone in your CRM is created equal. Some are more engaged, some purchase more, some are involved in wine...
2019-session2c
Upcoming Seminar Highlights Legal Challenges Facing Wine Industry in 2020
“If all of the brokers and analysts are correct, we’re heading into another tough cycle for our wine industry,” predicts George Christie, President and CEO of the Healdsburg, CA based Wine Industry Network...
Jessica Lukas
The Growing Impacts of Cannabis on Wine Explored by Industry Experts at Upcoming Conference Session
As cannabis products continue to infiltrate huge sectors of the consumer marketplace, the wine and alcohol beverage industries are grappling with either real or perceived threats to their own market shares...
Research Oenovation Collective
New Collective Brings Applied Research, Collaboration to Winemaking Community
Winemakers have been long been among the original experimenters; that is, those willing to employ trial and error methodologies and information gleaned from other colleagues to continually improve their...
Underwood Cans and Boots
Wine’s Most Inspiring People 2019: Oregon's Wine Culture Disruptor
Right from the get go, it was a lively curiosity grounded in unpretentiousness that led Ryan Harms to the Oregon terroir and marked his ascent as CEO of one of the biggest brands in the state.
Bryan Tudhope
One Man’s Idea Becomes Leading Filtration and Remediation Solution for Wine Industry
The method Tudhope developed worked so well, he started VA Filtration South Africa in 1999 to focus on vinegar removal for wineries in the Western Cape. 
2018-session1b
Consumer Expectations and Decreasing Tasting Room Traffic Call for Innovative DTC Marketing Strategies
It comes back to understanding who the customer is, what they want and building a relationship around that in order to maximize sales.
Oxygen Management: Closures and Wine Aging
Oxygen Transfer Rates: Small Amounts Can Mean Big Differences to Wine Sensory Profiles
Gone are the days when screw caps and synthetic cork wine closures automatically translated to inferior wine. Most industry professionals today agree that technological advances in how wine is sealed...
2018-session2b
Making the Most of Dwindling Customer Engagement Opportunities
The biggest difference between tasting rooms and wine clubs that perform beyond expectation and those that don’t, is an organizational commitment to employee training, according to the 2017 VinQuest direct...
2018EXPOFeaturedSpeakers
Expanded 2018 WIN Expo Conference Stacked with Wine Business Experts
The 7th annual North Coast Wine Industry Expo (WIN Expo), the second largest wine industry trade show in North America, has bolstered the conference portion of its program this year to address the increasing...
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Creating a Dialogue Where Wine and Weed Intersect
The big difference is that one of these substances has been legal in the U.S. for commercial purposes since 1933. The other is gaining legal status somewhat painfully, state by state, and does not yet...
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