2018-session4c
Local Experts Weigh in on the State of the North Coast Wine Industry
What’s been happening in the North Coast wine industry? Specifically developed for wineries in Sonoma, Napa, Lake, and Mendocino Counties, this conference session will delve into topics for small, direct-to-consumer...
2018-session2c
Your Wine Brand Could Be Lost in One Single Trademark Infringement
The landscape of the alcoholic beverage industry in the new millennium looks dramatically different than the drinks business of the 20th century. There has been a staggering increase in the number of new...
Label Analytics Shopper Sheet Sample
New Wine Shopper Data Solution Helps Wineries Achieve Distribution Success
Label Analytics has a new unique tool for wineries already in the wholesale market, or those just jumping on the bandwagon when it comes to distribution. Many wineries find it difficult to break into the...
Who Cannabis Consumer
A Detailed Look at the Cannabis Consumer
The curious, the fearful, and the opportunists will all have an occasion to get a glimpse of who the cannabis consumer is and what opportunities or concerns there may be to glean for the wine industry....
Liz Gehl
Will Cannabis Present Cross-Over Opportunities for Wine Industry Professionals?
Liz Gehl, founder and chief recruiter of Gehl Search Partners, has been recruiting in the adult beverage industry for several years, and sees many opportunities starting to present themselves in the fledgling...
NDVI Map Rombauer Stice
Technology Advances Farming and Winemaking Practices at Rombauer
If you’ve never seen a NDVI (Normalized Difference Vegetation Index) map, they look pretty much like a topography map, which shows a green color in areas denoting healthy vegetation and yellow to red colors...
Sweepstakes tasting 920
Considering Value and Strategy When Entering Wine Competitions
For small and large wineries alike, entering wines in a competition is a tried and true marketing tool. Get a medal, push out an email to your direct-to-consumer base telling them about the award, and...
Protect Napa No C
Wine Industry Under Attack in Napa
To the outside, the escalation of the argument between the proponents of and those against the Napa County Watershed and Oak Woodland Protection Initiative, better known as Measure C, the initiative to...
Blending glasses
Engaging Consumers with Digital Tools in Today's Experience Economy
Think about connecting with your customers through experiences to secure their loyalty. Goods and services are not enough to interest the consumer anymore. In the new economic era businesses must organize...
Free Flow Wines Cans UWGS
Wine’s Most Inspiring People 2018: The Alternative Wine Packaging Trailblazer
Jordan Kivelstadt is a straight-shooter. Innovator? Check. Relationship builder? Check again. Saving the planet? Check. This young man, who just recently turned 36 years old, is one of our winners of the...
Panel 920x360
Wine & Weed Session at the WIN Expo Garners Attention
With a panel of local experts converged, the audience had an immediate reminder that the preferred industry term is “cannabis” from moderator Heather Irwin, the Press Democrat’s dining editor and author...
WIN Expo 2017 Grape Market Session 920x360
End of Year Wine and Grape Market Trends
Globally, 2017 saw the lowest level of world-wide wine grape production in sixteen years, Glenn Proctor, Partner at Ciatti Company, told the audience in the opening minutes of the afternoon WIN Expo session...
tule_water_stress_forecast 920
Visionaries in Wine Grape Irrigation Forecasting Earn WINnovation Award
Tule Technologies' FieldStat Water Stress Forecasts innovative approach uses collected data to forecast outcomes of theoretical water applications, and has brought precision watering to a higher plane. ...
2017-session1b
WIN Expo 2017 Wine & Weed: A New Normal on the Horizon
When the first Wine & Weed panel discussion was introduced last year at the 2016 WIN Expo, the room was packed. Now, with the private use law upon us and taking effect in just six weeks, a “next steps”...
Brian Rosen m
A Pathway to Wholesale Success for the Small Producer
“There is an inherent David and Goliath dynamic in three-tier distribution,” says Brian Rosen, owner of BevStrat. “It is skewed toward the top 300 brands globally, and the top five distributors focus on...
Tribaie 920
New Machine Uses Density to Meet Grape Sorting Challenges
Could the French Tribaie be the next big thing for ensuring quality of wine with its unique grape-sorting process?
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