New York, NY—July 17, 2017—Today, SevenFifty Technologies, Inc., an online platform for the beverage alcohol trade, launches SevenFifty Daily, a new online magazine covering the business and culture of drinks. SevenFifty Daily’s mission is to connect the U.S. community of drinks professionals, creating a space that fosters conversation and a platform for showcasing the people and ideas moving the industry forward. Unlike other industry publications that focus primarily on an audience of corporate executives, SevenFifty Daily will serve working beverage professionals across a wide range of roles in the industry.
Erica Duecy, who comes to SevenFifty after holding Digital Director roles at Architectural Digest (Condé Nast) and Saveur (Bonnier Corp.), and is author of the cocktail book Storied Sips (Random House), will serve as Editor in chief. SevenFifty Daily will cover all three tiers of the industry, working with talented and trusted journalists including Jon Bonné, Megan Krigbaum, Wayne Curtis, Katherine Cole, Maggie Hoffman, Lew Bryson, and Betsy Andrews. Launch features include:
- A profile of The Sisterhood Project, a grassroots community-building initiative that offers mentorship and career coaching to women working in bars and restaurants
- The role of no-dosage wines in the Champagne compendium
- How hidden tech is being used on the restaurant floor to improve the customer experience
- Wine consulting in the gig economy, looking at the trend of somms consulting for multiple venues
The Voices section will provide a forum for discussing issues that matter to members of the trade. The debut package, “Do Wine Scores Still Matter?” was curated by award-winning writer and author Jon Bonné, featuring essays from Joshua Greene of Wine & Spirits, Neal Martin of The Wine Advocate, Lorena Ascencios of Astor Wines & Spirits, and Sashi Moorman of Domaine de la Côte and Sandhi Wines, among others.
“The launch of SevenFifty Daily marks a new chapter for the community of more than 100,000 trade professionals that use SevenFifty to do their work,” said Aaron Sherman, Co-Founder and CEO of SevenFifty. “Our goal is to help the three tiers operate effectively by connecting members of the trade with the stories and information that matters to most to them. SevenFifty Daily is where professionals can learn from top industry experts and discuss the many topics in the trade that aren’t talked about elsewhere.”
While SevenFifty works directly with on- and off-premise retailers, distributors, and suppliers, SevenFifty Daily has editorial autonomy—and a mission to clearly and accurately cover the drinks industry. In addition to its daily publishing schedule, SevenFifty Daily offers a weekly newsletter featuring top-performing stories, as well as regular social media posts on Facebook, Twitter, and Instagram.
About SevenFifty
SevenFifty connects the beverage alcohol trade on one easy-to-use platform that makes browsing distributor portfolios, communicating with your reps, and submitting orders incredibly easy. SevenFifty is used by tens of thousands of restaurant, bar, and retail buyers across the country and operates in 36 states. For more information, please visit www.sevenfifty.com.
