Patented wine-pouring accessory is now available in an attractive 20-disc consumer pouch with a convertible point-of-sale display; NADA Drop invites retailers to participate in a Retail Market Test Program on a no-risk consignment basis.
October 12, 2026 (West Chicago, IL) — NADA Drop, LLC has introduced a new retail-ready packaging and merchandising program for NADA Drop, its innovated wine-pouring accessory (U S PAT NO 12,448,180,B2) engineered and designed to prevent drips when pouring wine from a bottle.
The program features an attractive, informative 20-disc retail pouch with a suggested introductory retail price of $5.00, together with a compact perforated carton designed to convert into a point-of-sale display.
NADA Drop is a 5mil, flexible disc inserted into the neck of a wine bottle to help prevent wine from dripping down the bottle while pouring. Unlike conventional wine discs, NADA Drop incorporates distinctive gold coloration intended to complement the visual presentation of wine, together with an embossed food-grade film designed to provide a final degree of aeration during pouring
Packaging Designed to Encourage Consumer Recognition
One challenge facing wine-pourer disc products in retail stores has been consumer recognition. Shoppers unfamiliar with the product may overlook it when its packaging does not clearly explain its purpose or benefits.
NADA Drop developed its new retail presentation to address that challenge.
“An effective product can be overlooked when consumers don’t immediately understand what it does,” said Jerry J. Marchese, Managing Member of NADA Drop, LLC. “We wanted packaging that would help communicate the product’s purpose while presenting retailers with an attractive, affordable wine accessory that requires very little display space.”
“So, we designed a new retail pouch that contains 20 NADA Drop discs and carries a suggested introductory retail price of $5.00. Each convertible POS display carton accommodates 100 retail pouches, providing 100 individual purchase opportunities per retail location”, Marchese added.
Upon arrival, the perforated display carton can be quickly converted into an attractive point-of-sale display suitable for placement in a wine-accessory department, checkout area, or other location selected by the retailer. No separate display fixture is required.
Retail Market Test Program Introduced
In conjunction with the new packaging, NADA Drop, LLC is inviting established multi-location wine and spirits retailers to express interest in participating in its Retail Market Test Program.
The program is designed to evaluate consumer acceptance and product sell-through across a meaningful number and mix of retail locations.
Under the proposed program, participating retailers would receive merchandise on consignment, with freight prepaid by NADA Drop, LLC and full return privileges on unsold merchandise at the company’s expense.
The program offers participating retailers an opportunity to evaluate NADA Drop in their stores without an upfront inventory investment or financial risk associated with unsold merchandise. Participation will be offered to a select number of multi-location wine and spirits retailers, with consideration given to inquiries in the order received, subject to the availability of the initial program inventory.
Revenue-sharing arrangements and the number of participating locations will be mutually agreed upon before implementation.
“The objective is to give retailers an opportunity to evaluate the complete NADA Drop merchandising concept, the product, its consumer-oriented packaging, and the point-of-sale presentation, under practical retail conditions,” Marchese added.
Retailer Participation Inquiries
Multi-location wine and spirits retailers interested in learning more about the NADA Drop Retail Market Test Program are invited to email vinny@nadadrop.net
Please include the following information:
- Retail company or chain name
- Corporate headquarters address
- Company website
- Total number of retail locations operated
- Geographic markets or states served
- Name and title of the appropriate purchasing or merchandising contact
- Contact person’s email address and telephone number
NADA Drop, LLC will review inquiries and contact selected retail organizations to discuss the program, potential participating locations, determining the revenue sharing, and any other steps in evaluating the opportunity.
About NADA Drop
NADA Drop, LLC, based in West Chicago, Illinois, manufactures and markets NADA Drop, a patented and trademarked wine-pouring accessory. The product is protected by U.S. Patent No. 12,448,180 B2, together with international trademark and design registrations.
Additional product information and a demonstration video are available at: www.nadadrop.net.
