America’s longest continuously operating family-owned and operated winery joins Bronco Wine Company’s portfolio of nationally represented brands, marking the latest step in Bronco’s ongoing strategy to build a portfolio of aligned wine partners.
September 22, 2026 (Ceres, CA) — Bronco Wine Company and Wente Family Estates are excited to announce a nationwide partnership, with Bronco representing Wente’s portfolio of brands across national markets. This strategic partnership between two of California’s strongest family-owned legacy companies will strengthen the impact and market presence of Wente Family Estates while preserving its independent ownership and operations.
Wente Family Estates was established in 1883 and continues to be owned and operated by the fourth and fifth generations of the Wente Family. The Wente portfolio of wines is grown across some of California’s best Central Coast vineyards, from the Livermore Valley to Arroyo Seco and Monterey. All Wente’s estate vineyards and winery are certified sustainable. In addition to producing quality wines, the Wente family is known for leading hospitality experiences at its beautiful winery and event center in the Livermore Valley of Northern California.
Bronco, established in 1973 by the Franzia family, grows and produces its own portfolio of brands, and acts as a sales agency partner for several other independent, family-owned California wineries, including Jordan Winery, Lange Twins, and Brilliant Mistake, among others. For Bronco, the addition of Wente to its portfolio of represented brands is the latest step in a broader strategic initiative to align with distinctive wine partners that complement its existing portfolio and strengthen its market presence.
“We are excited to represent the Wente portfolio of brands on a national scale within its current distributor footprint,” said Casey Tedd, Chief Commercial Officer for Bronco. “Our team is looking forward to working with the Wente family and team to share their wines and stories even more broadly. Their 145-year track record of producing outstanding, sustainably grown wines brings with it a tremendous opportunity for growth and we are enthusiastic about the partnership.”
Under the partnership, Wente’s leadership will work alongside Bronco’s national sales organization to enhance joint support for Wente’s distributors and customers. By combining Wente’s winemaking heritage, respected brands, and long-standing relationships in the market with Bronco’s national commercial infrastructure, the partnership will allow greater focus on execution, distributor engagement, and customer development for the Wente brands across the country.
“Our partnership with Bronco is about building greater commercial strength behind Wente and positioning the brand to win in an increasingly competitive marketplace. Their scale and strength in the field will allow us to broaden our reach, accelerate execution and create new opportunities with our customers,” said Aly Wente, fifth-generation winegrower and Chief Revenue Officer of Wente Family Estates. “As a fifth-generation family-owned winery, our responsibility is to continue evolving to ensure that Wente remains relevant and positioned for growth with future generations of wine consumers.”
“We are honored to welcome Wente Family Estates to the Bronco portfolio of represented brands,” stated Dom Engels, Chief Executive Officer of Bronco Wine Company. “As we continue to expand our premium wine offerings, we’re intentionally seeking partners whose values, heritage, and pursuit of excellence align with our own. Wente has spent five generations building one of California’s most admired wine brands, and we are honored to represent it on a national scale, consciously growing the brand while preserving its legacy.”
Peter Yeung, CEO of Wente Family Estates added: “As the wine industry continues to evolve, we believe that strategic collaboration is key. The combination of our beautifully crafted wines and welcoming hospitality offerings with Bronco’s excellent sales organization will enable success for both organizations and our valued industry partners. We look forward to expanding the reach of our wines, and sharing more joy through moments of connection over a glass of wine.”
About Bronco Wine Company
Founded in 1973, Bronco Wine Company is a force in the US wine industry. As a family-owned company, its focus on crafting quality wines for every table is evident through hard work, innovation, and willingness to embrace change. These fundamental virtues are the backbone of the company’s success and have laid a solid foundation for generations to come.
About Wente Family Estates
Founded in 1883, Wente Family Estates has been celebrated for its industry-wide contributions to innovation as the longest continuously family-owned and operated winery in the country, now owned and managed by the fourth and fifth generations of the Wente family, with women leading the charge from grape to glass. The winery draws from certified sustainable estate vineyards in the Livermore Valley, San Francisco Bay, and Arroyo Seco, Monterey appellations to create an outstanding array of fine wines distributed in all 50 states and over 70 countries worldwide. The Wente Family Estates portfolio includes an array of consumer brands, such as Wente Vineyards, Murrieta’s Well, Angels Ink, Ravel & Stitch, Hayes Ranch and more.
