September 17, 2026 (New York, NY) — Gin Lane 1751, a range of Victorian style gins made in London, England, marks its 8th annual “Cocktail for a Cure” fundraising campaign, benefiting The Pink Agenda and the Breast Cancer Research Foundation (BCRF), the highest-rated breast cancer research organization in the U.S. For the eighth year running, Gin Lane 1751 is donating 50% of profits from every bottle and cocktail sold — at bars, restaurants, retailers and online, nationwide — to the fight against breast cancer.
Gin Lane 1751’s ‘Victoria’ Pink Gin pays homage to the pink gin first stirred up by officers of the British Royal Navy to soften a dry gin with a touch of sweetness. Infused with an Angostura-style aromatic bitter, it delivers a bold, balanced flavor profile built for classic Martinis and Negronis.
Beyond the 50% profit donation, Gin Lane 1751 is calling on drinkers everywhere to join the cause: order a Gin Lane cocktail at their favorite bar, mix one at home, and share it on social media. Gin Lane’s U.S. importer, Spiribam, is also donating directly to The Pink Agenda and BCRF this year.
“Cancer took people I love long before I ever imagined turning that loss into something positive,” says Geoff Curley, founder and CEO, Gin Lane 1751. “Eight years into ‘Cocktail for a Cure,’ I’m more committed than ever to making sure every bottle we sell, and every cocktail our community raises, keeps pushing life-saving research forward.”
Here’s how to get involved in the Gin Lane 1751 “Cocktail for a Cure” campaign:
- Buy a bottle of Gin Lane online or at participating retailers (this also applies to bottles Gin Lane sells to on- and off-premise locations)
- Purchase a Gin Lane cocktail at your favorite bar or restaurant OR
- Mix your own Gin Lane cocktail at home
- Post the cocktail you purchased or mixed at home on social media with #CocktailForACure and tag @ginlane1751 – every post will generate an additional $5 to the fundraiser
