Proceeds Fund Impactful Educational Scholarships
September 8, 2026 — The Paso Robles Wine Country Virtual Auction kicks off Sept.14-23, 2026, giving wine lovers the chance to bid on exclusive wine country experiences while supporting impactful educational scholarships.
Over the past five years, the Paso Robles Wine Country Alliance Foundation Scholarship Program has gifted 67 scholarships totaling $148,000, with all funds staying in the Paso Robles wine region. These scholarships help students pursue higher education and ease financial barriers for North San Luis Obispo County families.
AUCTION HIGHLIGHTS:
More than 40 distinct packages offer one-of-a-kind ways to experience Paso Robles Wine Country. These curated packages are sorted into the following categories:
- 1-Day Experiences – Unique wine country adventures, including vineyard tours, special tastings, and behind-the-scenes experiences
- 2-Day Experiences – Getaway packages pairing wine country activities with overnight accommodations, from luxury retreats to coastal escapes
- 3-Day Experiences – Extended wine country getaways offering multiple nights of accommodations and immersive food, wine, and fun experiences
- Wine Dinners – Memorable culinary moments pairing Paso Robles wines with exceptional meals and company
- Wine Club Memberships – Opportunities to join exclusive wine clubs and enjoy special access, curated wines and member benefits throughout the year
- Wine – Rare, library, magnum, and allocation-only wines from some of Paso Robles’ most acclaimed wineries
WHEN:
- Bidding opens at 8 a.m. PDT, Monday, Sept. 14, 2026
- Bidding closes 5 p.m. PDT, Wednesday, Sept. 23, 2026
