Traditional recipes, pairings with Valdobbiadene Prosecco Superiore DOCG and a shared table culture: the historic winery in Col San Martino brings online a gastronomic narrative rooted in its heritage
August 24, 2026 (Col San Martino, Italy) — Valdobbiadene Prosecco Superiore DOCG is not just an aperitif wine. It is increasingly finding its place at the table, where its freshness, balance, and aromatic precision make it a versatile companion for a wide range of culinary interpretations. From this perspective, Follador Prosecco dal 1769 is developing its narrative through a blog dedicated to cuisine, traditional recipes, and pairings with the winery’s wines.
The project stems from a desire to restore Prosecco to its most authentic setting: the table, sharing, and its connection to the territory. Through gastronomic content, recipes rooted in local culture, and pairing suggestions, Follador offers an interpretation of Valdobbiadene Prosecco Superiore DOCG that goes beyond the most immediate occasion for consumption, highlighting its role within the meal.
“For us, Prosecco has never been just an aperitif wine,” says Cristina Follador. “In Conegliano Valdobbiadene it is part of everyday life, of cooking and of shared moments. Telling its story through recipes means bringing it back to an authentic context, where the wine naturally engages with food, the seasons and people.”
The blog thus becomes an editorial space where wine meets the cuisine of the local territory. Each recipe is conceived not as a simple gastronomic suggestion, but as an opportunity to convey a way of experiencing Prosecco Superiore DOCG: from family conviviality to preparations rooted in tradition, through to pairings that highlight the freshness, balance, and aromatic precision of Follador wines.
This versatility stems from work that begins in the vineyard. The hills of Col San Martino, in the heart of the Conegliano Valdobbiadene appellation, are marked by steep slopes, fragmented vineyards, and predominantly manual operations. A setting that requires constant attention and helps shape the style of the wines: fresh, dynamic, distinctive, yet also capable of sustaining a true dialogue with cuisine.
“Sharing is part of our family culture,” Cristina Follador continues. “Wine is never separate from the moment in which it is shared. At the table it expresses a fuller dimension, because it encounters the flavors, stories, and roots of the place it comes from.”
With this project, Follador reinforces a contemporary vision of Prosecco Superiore DOCG: a wine deeply connected to its territory, yet capable of speaking to new drinking occasions. The blog thus becomes a natural extension of the company’s identity: not only a space for recipes, but also a narrative of conviviality, roots, and gastronomic culture.
About Follador
Follador is one of the landmark wineries of the Conegliano Valdobbiadene appellation, with a winemaking tradition dating back to 1769, when the Doge of Venice recognized the quality of the wines produced by their ancestor, Giovanni Follador. Since then, nine generations have preserved and strengthened their bond with the territory, now a UNESCO World Heritage Site, with the winery based in Col San Martino, in the heart of the Prosecco Superiore DOCG hills. Now led by siblings Michele, Cristina, Emanuela, and Francesca Follador, the company has built a strong and consistent identity, rooted in technical innovation, sustainability, and respect for tradition. The Gianfranco Follador Method®, an exclusive winemaking protocol, ensures consistent quality and a refined style that is appreciated worldwide. Exports play a key strategic role for the brand, supported by a relationship focused approach and a commitment to promoting the Italian lifestyle in premium contexts. Each bottle reflects a family expertise that looks to the future while remaining firmly grounded in its roots.
Follador Prosecco is currently distributed across a wide range of international markets, including Austria, the Caribbean, China, Cyprus, Costa Rica, Germany, Kazakhstan, Lithuania, Malaysia, Nepal, New Zealand, the Netherlands, Poland, Portugal, the Czech Republic, Slovakia, Slovenia, Spain, the United States, Switzerland, Thailand, and the United Kingdom.
