Located within the Conegliano Valdobbiadene UNESCO World Heritage landscape, La Farra interprets Prosecco Superiore DOCG through hillside vineyards, manual cultivation and a detailed understanding of its growing environment
October 9, 2026 (Farra di Soligo in Treviso, Italy) — Set among the steep hillsides of Conegliano Valdobbiadene, La Farra approaches its DOCG wines as a means of understanding the landscape rather than defining it. Each bottle represents an ongoing dialogue between place, human craftsmanship and a family-driven vision of viticulture developed over the course of decades. Founded in 1997 by brothers Adamaria, Innocente and Guido Nardi, La Farra originates from a deep-rooted connection to these hills, a territory where vineyard work continues to be shaped by steep slopes, fragmented landholdings and conditions that require dedication, patience and direct human involvement. Today, the winery manages 25 hectares distributed across Farra di Soligo, Pieve di Soligo, Follina and San Pietro di Feletto, working primarily with grapes grown in its own vineyards.
The Conegliano Valdobbiadene DOCG denomination is not a uniform landscape but a patchwork of distinct microzones. Differences in altitude, soil composition, exposure and night-time temperatures generate subtle yet important variations in grape development. La Farra’s philosophy begins with recognising each vineyard parcel as a unique expression rather than simply a component within a larger blend. The Glera grapes used for the Valdobbiadene Prosecco Superiore DOCG wines come from high-altitude vineyards where mechanised work is largely impossible. Vineyard operations, from winter pruning to harvesting, are therefore carried out manually. This represents not only a practical necessity but also a way of maintaining a direct and constant relationship between the grower and each vine.
Rather than seeking consistency through uniformity, the winery works to preserve these natural distinctions. The objective is not to establish an overriding winery signature, but to reveal the essential characteristics of the area: purity of fruit, freshness and a well-defined interplay between aromatic intensity and mineral depth. La Farra’s production philosophy is centred on a straightforward principle: what matters most happens in the vineyard, while the cellar is entrusted with preserving that work. To this end, the winery combines generations of accumulated knowledge with modern winemaking techniques. Temperature-controlled fermentation, meticulous management of base wines and carefully monitored secondary fermentation in autoclave are employed not to alter the grapes, but to refine and safeguard their character. Throughout the DOCG range, including Extra Dry, Brut, Brut Nature and Rive expressions, the result is a collection of wines that favour precision over concentration and balance over excess. Aromatically, they tend towards white fruit and floral notes, while freshness and savoury minerality define the palate, reflecting the influence of the local soils.
Within La Farra’s portfolio, the Valdobbiadene Prosecco Superiore DOCG wines represent the most immediate expression of the surrounding territory. The Rive bottlings in particular, sourced from individual steep hillside vineyards, provide a more focused interpretation of specific sites and highly suited microzones. They are part of an ongoing exploration of how small differences in terrain can be expressed in the glass. Even in the denomination’s best-known styles, such as Extra Dry and Brut, the winery’s purpose remains unchanged: to convey the natural aptitude of the area for wines that are elegant, approachable and precise, without unnecessary weight or exaggeration.
This dedication to expressing place faithfully is closely tied to vineyard management. La Farra operates under SQNPI Integrated Production certification, adheres to the Viticultural Protocol of the Conegliano Valdobbiadene DOCG Consortium and does not use herbicides. In January 2026, the winery also obtained Equalitas certification for sustainable organisation, demonstrating a wider commitment encompassing environmental, social and economic responsibility. These aspects are not presented as achievements in isolation, but as part of a consistent approach to winegrowing: safeguarding the health of the vineyard landscape is essential if the wines are to continue reflecting it authentically.
The winery’s activities extend beyond wine production itself. Through initiatives such as the cultural project “Dialoghi a Col Brià” and a wine tourism experience connecting vineyard, winery and hillside, La Farra places wine within a broader cultural and environmental setting. Visitors are encouraged not only to taste the wines, but also to experience the landscape from which they originate, walking among the slopes, observing the structure of the vineyards and gaining insight into the physical work that underpins their cultivation.
La Farra’s DOCG wines offer a continuous interpretation of the Valdobbiadene hills and their enduring vocation for viticulture, shaped by manual labour, seasonal change and a long-standing relationship with the land. In this respect, each vintage becomes less a definitive statement and more a chapter within an ongoing dialogue between people and place.
About La Farra
The Nardi family built the La Farra farm in 1997 in the hills of Farra di Soligo, in the heart of Conegliano Valdobbiadene DOCG, where Prosecco becomes Superiore. Run by siblings Adamaria, Innocente and Guido, the estate vinifies grapes from its own vineyards and reflects the attachment to the land and the passion for grape growing that has accompanied the Nardi family for generations. The balance between the culture of this territory, the use of modern winemaking and viticultural techniques, and respect for the environment allows the estate to produce wines of unmistakable elegance and quality.
