Yeung’s appointment coincides with several key updates to Wente’s senior leadership team
July 23, 2026 (Livermore Valley, CA) — Wente Family Estates, the country’s longest continuously family-owned and operated winery, today announced the appointment of Peter Yeung as Chief Executive Officer. Yeung, who has served as the company’s interim CEO since January, transitions into the permanent role effective immediately.
During his brief but productive tenure as interim CEO, Yeung successfully guided the historic estate’s strategic operations, reinforcing Wente Family Estates’ position as an industry leader in sustainable winegrowing, quality winemaking, and market innovation. Prior to his appointment as CEO, Yeung served on the winery’s advisory board, providing valuable counsel to the company’s senior leadership team.
“Peter’s steady leadership, strategic mind, and boundless energy are tremendous assets for our winery,” said Christine Wente, Chairman of the Board and fifth generation winegrower at Wente Family Estates. “He is passionate about building on our legacy of quality and sustainability, while evolving to meet the demands of today’s market. We look forward to this next chapter as a fifth-generation family-owned winery.”
Prior to joining Wente Family Estates, Yeung established himself as a prominent voice and strategist in the wine industry. He is the co-author of the highly acclaimed book Luxury Wine Marketing, co-host of the wine business podcast XChateau, and has held senior leadership and advisory roles at several prestigious estates including Realm and Kosta Browne, serving as Vice President of Strategy and Business Development for both labels. Yeung’s reputation for increasing revenue growth and fueling innovation was recognized when he was named one of Wine Business Monthly’s Wine Industry Leaders in 2020.
“It’s an honor to steward Wente Family Estates alongside the fourth and fifth generations of the Wente family, carrying on the values of quality, value, innovation, and stewardship of the land that have helped this winery span 143 years (and counting),” said Yeung. “I look forward to continuing to work alongside current and future generations of the Wente family and our incredibly talented team to build on this winery’s rich heritage while driving innovation, deepening our commitment to sustainability, and expanding our global reach.”
Yeung’s appointment comes on the heels of several important updates to the senior leadership team, including fifth generation winegrower Aly Wente’s appointment to the role of Chief Revenue Officer and fifth generation winegrower Karl Wente’s new role as Chief Operating Officer. Other members of the fifth generation of the Wente family continue to serve in leadership roles, including Niki Wente as Director of Viticulture, Jordan Wente as Senior Brand Ambassador, and Christine Wente as Chair of the Board. The fourth generation of the Wente family, Eric, Phil, and Carolyn, continue to provide wise counsel as current and past members of the Board of Directors.
In addition, Dave Colo remains a Board Advisor for the winery. Christine Wente describes Colo as an invaluable contributor to the success and generational continuity of Wente Family Estates: “Dave is an outstanding advisor and a steadfast resource for our family, providing insightful advice and thoughtful guidance along every step of our journey. Our family and team provide a multi-generational perspective that enables our success for the decades ahead.”
As CEO, Yeung will oversee all aspects of Wente Family Estates’ operations, including viticulture, winemaking, global sales, marketing, and hospitality for its diverse portfolio of brands, which includes Wente Vineyards, Murrieta’s Well, and the newly launched Cresta Blanca, whose debut Yeung oversaw in May 2026.
About Wente Family Estates
Founded in 1883, Wente Family Estates has been celebrated for its industry-wide contributions to innovation as the longest continuously family-owned and operated winery in the country, now owned and managed by the fourth and fifth generations of the Wente family, with women leading the charge from grape to glass. The winery draws from certified sustainable estate vineyards in the Livermore Valley, San Francisco Bay, and Arroyo Seco, Monterey appellations to create an outstanding array of fine wines distributed in all 50 states and over 70 countries worldwide. The Wente Family Estates portfolio includes an array of consumer brands, such as Wente Family Vineyards, Murrieta’s Well, Cresta Blanca, Angels Ink, Ravel & Stitch, Hayes Ranch, and more. In addition, Wente Family Estates is the US importer for Champagne Castelnau, Blanchard Perez, Blanchard & Lurton, and Bodega Cuarto Dominio.
In 2010, Wente Family Estates joined the top 10% of California wineries that meet all three tiers within the Certified California Sustainable Winegrowing codes and designation for both their estate vineyards and winery. In April 2022, the company won the Wine Institute’s California Green Medal Leader Award. This award is given to one winery each year and recognizing leadership in sustainable practices that span both its vineyards and winery as well as the estate’s socially responsible initiatives that benefit its employees and greater community.
Located just east of San Francisco in the historic Livermore Valley, Wente Vineyards – Wente Family Estates’ flagship estate label – is recognized as one of California’s premier wine country destinations, featuring wine tasting, food and wine experiences, outdoor wine & music events, unparalleled wedding venues and The Course at Wente Vineyards, an 18-hole championship golf course designed by Greg Norman. For more information, visit wentevineyards.com.
