September 4, 2026 — Time is running out to secure the best rates for the 20th Anniversary Direct to Consumer Wine Symposium! Early Bird ticket pricing officially ends at midnight on Labor Day Monday. Don’t miss your opportunity to lock in discounted registration for the premier gathering of winery DTC professionals, hospitality leads, and digital marketers.
Beyond the incredible networking opportunities, this year’s symposium is packed with dynamic programming, industry keynotes, and hands-on workshops designed to supercharge your DTC strategy and success. Highlights from the schedule with 50+ speakers include:
High-Impact Keynotes: Kick off your days with game-changing insights. Keynote speaker André Hueston Mack shares how to treat wine like a streetwear drop in Moving Wine from the Cellar to the Street, Vinny Warren challenges traditional luxury tropes in Why Luxury Wine Needs a Cultural Reset, and Jermaine Stone explores the intersection of wine, art, and music in Terroir Remix.
Cutting-Edge Panels: Dive into legislative priorities with Tyler Rudd’s annual State of the States update. Hear directly from target demographics during the unscripted Real Consumers in Real Time panel moderated by Brian Baker, or learn about off-site compliance, pop-ups, and brand protection in Law & Order: Direct-to-Consumer. Custom consumer research shows up, The Million DTC Customers That Matter: Who They Are & How Brands Can Profitably Find, Engage & Win Them with MJ Dale, Founder + CEO, Customer Vineyard
Interactive Bootcamps: Elevate your skills with deep-dive sessions. Build custom operational tools with Vibe Coding for Wineries, refine your frontline engagement with the Tasting Room Sales Masterclass, automate your digital operations in the Klaviyo & Claude AI Workshop, or learn to convert online communities into high-yield sales in the TikTok Subculture Playbook.
EXCLUSIVE ACTIVITIES & NETWORKING
It’s not all work! The DTC Wine Symposium offers unbeatable opportunities to connect with peers, unwind, and build lasting industry relationships:
The DTC Open: Hit the greens with fellow attendees for a 9-hole scramble before diving into the conference sessions. Limited Foursomes available.
Aquarium Cocktail Party: Join us for our ticketed evening event from 6:15 PM to 8:15 PM at the world-famous
Monterey Bay Aquarium! Enjoy exceptional craft cocktails and wines, amazing company, and beautiful windows into the million-gallon tanks and the jellyfish.
Prices rise after midnight on Labor Day Monday. Secure your spot now to save on registration, access premier content, and join us for an unforgettable experience in Monterey!
REGISTER NOW FOR EARLY BIRD SAVINGS
The Direct to Consumer Steering Committee
