Pure Paso Gold campaign celebrates continued accolades and an expanded retail presence across Florida
October 23, 2025 (Monterey, CA) — Scheid Family Wines is celebrating Paso Robles Harvest Wine Month with the launch of its Pure Paso Gold retail program, featuring Fog & Light Reserve Cabernet Sauvignon—recently rated 91 points by Wine Enthusiast—in a hand-dipped, gold-wax bottle. For more than 15 years, Scheid has crafted exceptional wines from Paso Robles, a region renowned for its bold, expressive style and world-class Cabernet Sauvignon.
The Pure Paso Gold program launches alongside new placements in Southeastern Grocers (SEG) locations, including select Winn-Dixie and Harvey’s Supermarket banners throughout Florida. Limited in- store activations will feature case displays, point-of-sale materials and educational content designed to connect shoppers with this award-winning appellation.
“Our goal with Fog & Light is to capture the rich, textured character that defines Paso Robles Cabernet while maintaining balance and elegance,” said Vincent Catalaa, Director of Winemaking at Scheid Family Wines. “Receiving 91 points from Wine Enthusiast, one of the most trusted voices in the industry, affirms that our commitment to crafting expressive, high-quality Paso Cabernet is resonating with critics and consumers alike.”
Ryan Sigala, Brand Manager for Fog & Light, added, “Pure Paso Gold is a meaningful way to introduce Paso Robles wines to more consumers. Through this program, we’re creating opportunities for shoppers to experience the bold, polished style that makes Paso Robles so special.”
The Fog & Light Reserve Cabernet Sauvignon (SRP $29.99) is an elevated expression presented in a silkscreened, wax-dipped bottle. Aromas of blackberry, elderberry and plum lead to dense, ripe black fruit flavors accented by hints of tobacco and cedar. Full-bodied and structured, the integrated tannins carry into a smooth, savory finish. The wine is crafted for immediate enjoyment, gifting or cellaring.
About Scheid Family Wines
Scheid Family Wines, a family-owned and operated wine company for over 50 years, is ranked among the top 25 largest wine producers in the United States. Based in Monterey County, California, Scheid is vertically integrated to bring high quality estate grown wines to the marketplace from its sustainably and organically certified vineyards, and grower partners throughout the Central Coast. Scheid’s innovative, luxury-level winery is 100% powered by renewable wind energy generated by a 400-foot-tall wind turbine, which also supplies energy to the local community. The Scheid Family Wines globally distributed brand portfolio includes Scheid Vineyards, Sunny with a Chance of Flowers, VDR (Very Dark Red), Grandeur (organically certified), Fog & Light, Metz Road, District 7, Ryder Estate, and HOXIE, a premium wine spritzer. Scheid Family Wines sells internationally to over 30 countries and is one of the largest producers of premium exclusive brands.
Please visit www.scheidfamilywines.com for more information.
