The new distributor partnership will strengthen exposure in the key markets
July 23, 2025 (Dayton, OR) — The Stoller Wine Group is pleased to announce Breakthru Beverage of California as its distributor partner.
“Breakthru has incredible statewide reach and local market expertise,” said Kelly Rhodes, Stoller Wine Group vice president of national sales. “We both have a shared commitment to education, brand building, thought-leadership, and positive workplace culture. We look forward to celebrating growth through innovation and execution with our new partners at Breakthru.”
Founded by Oregon wine pioneer Bill Stoller, Stoller Wine Group is a family of brands rooted in innovation, sustainability, and legacy-building. The Stoller Wine Group family of brands includes Stoller Family Estate, Chehalem, Elouan, Chemistry, History, and Stoller Swing. It has been named one of the Most Admired by the Portland Business Journal for nine consecutive years, a two-time Top Workplaces honoree by The Oregonian, and placed among the 10Best Tasting Rooms by the USA Today Reader’s Choice for over nine years, all of which serve as a testament to Stoller’s relentless pursuit of excellence. In addition, Stoller Wine Group continues to pursue ambitious benchmarks for corporate accountability and sustainability. Stoller Family Estate’s Reserve winery was the first-ever LEED Gold-certified winemaking facility in the world, and the Stoller Wine Group family of brands has achieved and maintained B Corp, LIVE, and Salmon Safe certifications.
“Our portfolio reflects our commitment to quality and innovation across all price points,” says Stoller Wine Group President Gary Mortensen. “Breakthru Beverage has a proven track record of success with Elouan in California, and we are encouraged to see what they do with our entire suite of wine offerings.”
The Stoller Wine Group portfolio is currently transitioning to Breakthru Beverage of California, with a full transition by September 1, ensuring uninterrupted service to on- and off-premise partners throughout California.
About Stoller Wine Group
The Stoller Wine Group has earned a reputation as one of Oregon’s most dynamic family of wineries by thinking and acting differently than our peers. Our success begins with a bold vision to build a company that will last for 200 years, set by our late founder and Dayton, Oregon native, Bill Stoller.
Founded in 1993, our collection of family-owned brands includes Stoller Family Estate, Chehalem Winery, Chemistry, Stoller Swing, History, Elouan, and Canned Oregon. We take pride in our B Corp, LIVE, and Salmon-Safe certifications, knowing that we back our values with actions when it comes to our commitment to our land, wines, and community. With every step forward, we are building a lasting impact on the wine industry and the world. Home to the world’s first LEED Gold-certified winery, our dedication has led us to be perennially honored as one of Oregon’s most admired companies by the Portland Business Journal, 10Best Tasting Rooms by USA Today Readers’ Choice, and 2023 & 2024 Top Workplace recipient by The Oregonian.
For more information and our commitment to crafting world-class wines sustainably, please visit our website at stollerwinegroup.com
