July 23, 2025 (St. Paul, MN) — Johnson Brothers, a leading wine, beer, and spirits distributor, today announced the expansion of its partnership with Silver Oak Cellars, one of the most iconic names in American fine wine. Johnson Brothers will represent Silver Oak in eight additional markets—Minnesota, Iowa, Hawaii, Nebraska, North Dakota, South Dakota, Wisconsin, and West Virginia—through Oxford Street Merchants, its dedicated luxury wine division. This expansion builds on Johnson Brothers’ successful relationship with Silver Oak in North Carolina and brings the partnership to a total of nine markets nationwide.
“Silver Oak Cellars represents the very best in luxury wine and shares our commitment to quality, integrity, and partnership,” said Yale Johnson, President of Sales, Johnson Brothers. “We are honored to deepen our relationship and introduce Silver Oak to more customers through Oxford Street Merchants, our dedicated luxury division.”
Founded in 1972, Silver Oak is renowned for its focus on crafting exceptional Cabernet Sauvignon and has earned global recognition as a leader in the fine wine category. As a family-owned winery with deep roots in sustainability and craftsmanship, Silver Oak’s values align closely with Johnson Brothers’ mission to build enduring partnerships and deliver exceptional brands to customers.
“Our partnership with Johnson Brothers is founded on shared values and a long-term vision, said David Duncan, Proprietor & Executive Chairman, Silver Oak Cellars. “Together, we are committed to driving sustainable growth by investing in our brands with intention, care, and conviction. Johnson Brothers leads with integrity and embodies the principles of building enduring brands that earn the trust of both consumers and trade partners.”
Since the launch of Oxford Street Merchants, Johnson Brothers has focused on building the strongest luxury wine portfolio in the industry, representing family-owned wineries and iconic brands that resonate with discerning consumers. The addition of Silver Oak across these markets reinforces the company’s long-term investment in the fine wine category and its dedication to serving the next generation of luxury wine enthusiasts.
About Johnson Brothers
Johnson Brothers is a single-family-owned wine, beer, and spirits distributor, led by Michael and Todd Johnson. Founded in 1953 by their father, Lynn Johnson, the company has grown into one of the largest wholesale distribution companies in the United States, operating across 20 states. Johnson Brothers partners with top-tier suppliers to deliver a world-class portfolio and exceptional customer service. The company remains rooted in its founding values of integrity, innovation, and excellence. For the third year in a row, Newsweek has named Johnson Brothers one of America’s Most Trustworthy Companies for 2025. Learn more at johnsonbrothers.com | LinkedIn | Instagram.
About Oxford Street Merchants
Oxford Street Merchants is an organization of Johnson Brothers, a leading wine, beer, and spirits distributor in the United States, focused on luxury spirits and estate wines. Its dedicated, knowledgeable, and accredited team members bring a passion for brand stewardship and storytelling, ensuring each encounter leaves the customer with an unparalleled luxury experience. Committed to executional excellence and standards of performance, Oxford Street Merchants combines innovation and analytics to drive results. Its name pays homage to 43 Oxford Street, the Saint Paul, Minnesota building where Lynn Johnson founded the third-generation, family-run business. For more information, visit oxfordstmerchants.com | Instagram.
About Silver Oak Cellars
Silver Oak Cellars was founded in 1972, renowned for crafting Cabernet Sauvignon. Fueled by passion and driven by a relentless pursuit of perfection, its meticulously crafted Cabernet Sauvignons are exclusively aged in American Oak, creating wines of elegance, complexity, and consistency. Silver Oak’s wineries in Napa Valley and Alexander Valley are the first production wineries to achieve LEED Platinum certification, underscoring Silver Oak’s leadership in sustainable winemaking. Their commitment to quality and excellence has expanded other wine varietals and brands across Twomey, OVID Napa Valley, Timeless Napa Valley, and Prince Hill Vineyards, each providing a unique yet consistently exceptional wine experience. https://silveroak.com/
