July 14, 2025 (Novato, CA) — The WX Brands portfolio of wines, anchored by Bread & Butter, is pleased to announce its new California distribution alignment with Regal Wine Company. In addition to Bread & Butter, the WX Brands portfolio includes Trapiche from Argentina, True Myth, Here By Chance, Baileyana Winery and others. WX Brands also boasts an extensive list of exclusive wine brands developed for retailers around the world.
“WX Brands is committed to over-delivering on quality while offering products with a unique point of differentiation that engages today’s wine consumers. Regal Wine Company understands this vision and with their experience and expertise, our wines will get into the hands of more California wine consumers,” explained Oliver Colvin, Chief Executive Officer at WX Brands. “As two family-owned companies, we share similar values and together look forward to growing our presence in this important market,” he continued.
Matt Conneely, SVP and General Manager of Regal Wine Company expanded “we are honored to represent the exceptional portfolio of wines from WX Brands. Our team has a passion for quality wines and a steadfast commitment to bringing those wines to enthusiasts and connoisseurs alike. Together with WX Brands, we are poised for success in California.”
This partnership reaffirms WX Brands’ long-term commitment to the California market and ensures the portfolio maintains its strong position in retail and on-premise. The transition of WX Brands’ portfolio to Regal Wine Company for California distribution will be fully complete by August 1, 2025.
About WX Brands
Established in 1999, WX Brands offers a unique portfolio of wine brands that are sold both domestically and globally. WX Brands also develops exclusive wine brands for retailers around the world. Products are sourced from 14 countries and sold in 20 countries resulting in over 4 million cases sold worldwide. In February 2025, Wine Business Monthly named WX Brands #11 among the Top 50 US wine companies.
About Regal Wine Company
Founded in 1993 by Jess Jackson and Barbara Banke of Jackson Family Wines, Regal Wine Company is a leading California-based distributor known for its commitment to premium, family-owned, and artisanal wine and spirits brands. Based in Sonoma County, Regal serves the entire state with a team of over 200 professionals and a portfolio rooted in quality, storytelling, and service. To learn more, please visit: www.regalwineco.com
