Rolling Hills, CA – May 22, 2025— Castle Rock Winery, one of the nation’s leading producers of premium value wines, is pleased to announce its new distribution partnership with Breakthru Beverage Group for the state of California, which became effective May 1st.
This strategic move marks a significant milestone for Castle Rock Winery as it continues to expand its footprint in its home state. Breakthru Beverage, a premier beverage distributor with a deep understanding of the California market, brings a powerful sales network, cutting-edge technology, and an unwavering commitment to brand building.
“We are excited to join forces with Breakthru Beverage in California,” said Greg Popovich, Founder and President of Castle Rock Winery. “This partnership will help us strengthen our presence in our home market while continuing to offer outstanding quality and value to our customers. Breakthru’s impressive team and resources make them an ideal fit for our growing portfolio.”
Castle Rock Winery has received national recognition for producing award-winning wines from premier appellations across the West Coast, including its acclaimed Pinot Noir, Cabernet Sauvignon, Sauvignon Blanc, and Rosé of Pinot Noir. With a reputation for delivering exceptional wines at affordable prices, Castle Rock’s partnership with Breakthru aims to bring greater accessibility and support to its retail and on-premise partners throughout California.
“We’re thrilled to welcome Castle Rock Winery to the Breakthru family,” said Adam Pizer, Senior Vice President, Supplier Business Development, Castle Rock is a respected brand with a strong following, and we look forward to helping them achieve new heights in the California market.”
Castle Rock’s wines are available in fine retail stores and restaurants nationwide and continue to earn accolades from leading critics and publications.
About Castle Rock Winery
Founded in 1994, Castle Rock Winery is produced in Santa Rosa, California, and sources grapes from top vineyards throughout California, Oregon, and Washington. The winery is committed to producing high-quality wines at value prices and has earned consistent praise for its quality, affordability, and consumer appeal.
About Breakthru Beverage Group
Breakthru Beverage Group is a leading North American beverage distributor representing a world-class portfolio of wines, spirits, and beer brands. With operations in 14 U.S. markets and Canada, Breakthru combines insight-driven sales strategies with innovation and operational excellence to deliver exceptional service to supplier and customer partners.
