Home Industry News Releases Gonzalez Byass USA Appoints Trellis Wine & Spirits to Promote Its Portfolio...

Gonzalez Byass USA Appoints Trellis Wine & Spirits to Promote Its Portfolio of Wines and Spirits in National On-Premise Accounts

133
0
Advertisement

Chicago, IL – January 11, 2024: Gonzalez Byass USA, a leading importer of fine wine and spirits brands from around the world, is proud to announce its partnership with Trellis Wine & Spirits to support on-premise sales of the Gonzalez Byass USA portfolio in national on-premise accounts effective January 1, 2024.

“Trellis Wine & Spirits has a proven track record in the on-premise wine and spirits channel” remarked Andrew Sinclair, CEO of Gonzalez Byass USA. “We are delighted to be partnering with Trellis Wine & Spirits and are confident their team of experienced on-premise focused sales professionals have the knowledge and contacts to effectively market our portfolio in the on-premise channel.”

Trellis Wine & Spirits will work very closely with the Gonzalez Byass USA sales and marketing teams and their valued distributor partners to target on-premise national accounts and to build the Gonzalez Byass USA portfolio of brands through wine lists, by-the-glass and special feature programs in multi-state and multi-unit restaurant, hotel and managed services groups. 

“We view this partnership as an opportunity to increase Gonzalez Byass USA’s exposure in the market on a national level and enhance brand identity for their portfolio” stated Trellis Wine & Spirits founder, Mark Crisler. “We look forward to a long and fruitful partnership with Gonzalez Byass USA.”

About González Byass USA

González Byass USA is a Chicago based importer for a strategically selected portfolio of fine wine and spirit brands from around the world. González Byass USA is the US subsidiary of González Byass headquartered in Jerez de la Frontera, Spain. González Byass is a family-owned collection of wineries founded in 1835 which spans Spain’s most important wine producing regions.

Today the fifth generation of the family are the custodians of exceptional brands having built the company into a family of wineries which produces wine in Spain’s most famous regions; Bodegas Beronia (Rioja and Rueda), Dominio Fournier (Ribera del Duero), Cavas Vilarnau (Cava), Finca Constancia (Vino de la Tierra de Castilla), Finca Moncloa (Vino de la Tierra de Cádiz), Viñas del Vero (Somontano) and Pazos de Lusco (Rías Baixas). In each of these regions the family strives to make the best possible quality wines respecting the local terroir and the environment. The company has also expanded its interests further in the premium spirits business to create The London No.1 Gin and Nomad Outland Whisky to complement the Spanish brandies of Lepanto. In recent years, the family have expanded outside of Spain purchasing the quality vineyards of Viña Neyen de Apalta and Viñedos Veramonte in Chile. Organically farmed vineyards producing cool climate wines from Casablanca and complex reds from Apalta and Maipo.

González Byass USA also represents a number of international wineries in the US market including from Austria Domäne Wachau, and from Italy Pranza, Caldora, Cantine Cellaro, Vesevo, Vigneti Del Salento and Tenute Rossetti. In addition, from Spain we represent Harveys Bristol Cream and Fundador Brandy de Jerez, as well as Mexican brandies from Pedro Domecq: Presidente and Don Pedro. For further information please visit:

Advertisement

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.