December 21, 2023 – Breakthru Beverage Group has bolstered its sales leadership team as part of a growth initiative since acquiring Wine Warehouse in April. The new appointments under the leadership of Trevor Thiret, Senior Vice President of Sales include John Sladek as Vice President of Sales, Northern California and Kristen Demergian as Vice President of Sales, Southern California. All will work closely with California Executive Vice President Tandy Harvey to drive sales growth and develop innovative strategies to connect with customers and consumers across the state.
“Since its entry into the California market, Breakthru has been investing in commercial and operational capabilities and above all, a great team that will allow us to thrive and grow in this diverse and exciting market,” said Thiret. “While there was a great foundation in place, the investments that have been made to grow and develop our team are substantial, better positioning us to deliver incremental value for our partners. Installing Kristen and John, veteran leaders with strong industry expertise, is a great example of that and I have no doubt they will help us better meet the needs of BBG customers.”
Sladek is a results-driven leader with focused wine industry experience that includes several sales and strategy roles of increasing scope and responsibility across the country, with a proven track record of success in each. He has been part of the Breakthru team since 2018, when he started as an Illinois Sales Director for a team of more than 100 associates supporting multiple wine suppliers, and most recently held the role of VP of Sales, Wine, with Breakthru Colorado.
Demergian has extensive California market knowledge, and a wide range of leadership experience in distribution and at the supplier tier. Her passion for developing talent and proven track record of building winning cultures aligns closely with Breakthru’s values. Most recently, Demergian was Head of Sales for Firestone Walker Brewing Company.
“California is ripe for growth, and we have every intention of seizing the opportunities that are in front of us. From building relationships with new partners and deepening existing ones to further building out our specialized teams, the opportunities for Breakthru California to grow and solidify our reputation as the market’s most effective distributor are endless,” added Harvey.
About Breakthru Beverage Group
Breakthru Beverage Group is one of the leading alcohol wholesalers in the United States and the largest broker in Canada representing a full total beverage alcohol portfolio of spirits, wine and beer. Breakthru is committed to diversity, equity and inclusion and supports a wide range of notable organizations as well as local charitable initiatives across its North American footprint. Across all markets, Breakthru aligns a nimble and insightful approach to sales, marketing and operations. Family ownership is active in the business and committed to being stewards of heritage and champions of innovation. For more information, visit www.BreakthruBev.com.
