Home Industry News Releases Danny Wirtz Elevated to Co-Chairman of Breakthru Beverage Group

Danny Wirtz Elevated to Co-Chairman of Breakthru Beverage Group


NEW YORK, August 28, 2023 – Breakthru Beverage Group announced today that Danny Wirtz has been elevated to the role of Co-Chairman of the Board of Managers. Danny, previously Vice-Chairman, succeeds his father Rocky Wirtz and will join business partner Charlie Merinoff who also serves as Co-Chairman.

“The growth and success of Breakthru since we founded the company has been significant and only illustrates the strength of the partnership between the Merinoff and Wirtz families,” said Charlie Merinoff. “Danny has effectively influenced the company’s long-term strategy, its growth initiatives, and plays a key role in driving our industry relationships. I look forward to our continued success together.”

Also announced, Hillary Wirtz, a fourth-generation family member, joins the Breakthru Board as a new member. Hillary has worked in the business for more than 11 years and currently leads the company’s Diversity, Equity and Inclusion strategy. Hillary joins Chad Stone, Brian Onufrychuk, Jacob Onufrychuk and Arthur Wirtz as next-generation family owners serving on the Breakthru Board of Managers.

“The strategy and values that Charlie and Rocky put in place to build Breakthru have only been enhanced by the great work of the executive leadership team,” Danny explained. “I am proud to be entrusted to carry forward the strong family legacy and to continue to make Breakthru the best in the business.” 

About Breakthru Beverage Group

Breakthru Beverage Group is one of the leading alcohol wholesalers in the United States and the largest broker in Canada representing a full total beverage alcohol portfolio of spirits, wine and beer. Breakthru is committed to diversity, equity and inclusion and supports a wide range of notable organizations as well as local charitable initiatives across its North American footprint. Across all markets, Breakthru aligns a nimble and insightful approach to sales, marketing and operations. Family ownership is active in the business and committed to being stewards of heritage and champions of innovation. For more information, visit www.BreakthruBev.com.



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