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Sarah Jessica Parker and Invivo Winemakers Toast to Fifth Birthday in New York

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NEW YORK, NY (August 14th 2023): Sarah Jessica Parker and Invivo Cofounders Tim Lightbourne and Rob Cameron are toasting to five years of their highly acclaimed wine brand ‘Invivo X, SJP’.

Left to right: Invivo X, SJP Partners Rob Cameron, Sarah Jessica Parker and Tim Lightbourne. Photo credit: Daphne Youree

With 10.5 million glasses of Invivo X, SJP wine enjoyed around the world, the partners-in-wine came together recently at the iconic Loews Regency New York Hotel on Park Avenue during a two-hour tasting and blending process to create their new, fifth, vintage of Sauvignon Blanc from Marlborough, New Zealand.

Sarah Jessica Parker – who will be headlining and speaking at Wine Spectator’s New York Wine Experience this October – is hands on and instrumental in creating the flavor profile of the award-winning drop.

Sarah Jessica Parker, Co-Founder of Invivo X, SJP, says: “It was a joy to blend the fifth vintage of our much-loved Sauvignon Blanc with my Invivo X, SJP partners Tim and Rob. It’s important to us that we continue to uphold the high level of quality that our customers have come to expect from us, but with experience also comes the ability to reflect on previous years and challenge ourselves to build on the structure, complexity and sophistication of our signature style. Our final 2023 Sauvignon Blanc blend has an incredible fragrance with perfectly balanced flavors of guava and citrus rind that are mouthwatering. We are excited for our customers around the world to try it, and we care deeply about their loyalty to this wine.”

“We were really excited about our 2023 Invivo X, SJP blending session, being our fifth vintage. The 2023 vintage was of such fantastic quality and this, coupled with Sarah Jessica’s palate, passion and experience at the blending table, means this year’s wine is definitely one of our best yet” says Invivo X, SJP Co-Founder and Winemaker Rob Cameron.

He adds: “Each year we aim to hold onto the essence of our style – smile-inducing tropical fruit, full-bodied texture and a long finish, but also pushing the boundaries each year. Sarah Jessica has grown massively in her skills and experience at the blending table and her reflection of previous vintages is invaluable. Our amazing collaboration with Sarah Jessica keeps on getting more fun each year.”

The trio celebrated their five-year milestone at the end of the blending session by toasting with glasses of their final Sauvignon Blanc blend while enjoying slices of a special ‘X’ cake. Inspired by the ‘X’ logo on the front of the bottle that was hand-painted by Sarah Jessica herself and represents her signature sign off ‘X, SJP’, the sweet treat was created especially for Sarah Jessica, Tim and Rob by New York-based boutique cake business Soma Cakes.

COMMERCIAL SUCCESS GLOBALLY

Invivo X, SJP was founded in 2019 by SJP and New-Zealand winery Invivo. The highly acclaimed Sauvignon Blanc was named in the World’s Top 100 wines in its first vintage by Wine Spectator and has been awarded four 90+ point scores by the publication for its first four vintages including 93 points for vintage 2022. The range also features an award-winning French Rosé.

Invivo X, SJP has enjoyed huge commercial success since launch, with sales growing significantly throughout 2022 and in the first half of 2023.

In the USA, Invivo X, SJP Sauvignon Blanc is now the number one fastest growing New Zealand Sauvignon Blanc in value in the super premium $15+ category in the USA* and is trending +43% in value and +34% in volume*, outpacing the New Zealand Sauvignon Blanc category, which is growing at +5% in value and in slight decline at -1% in volume*. New Zealand wine is currently enjoying record sales to the US with approximately $500 million USD of NZ wine exported to the US in the last 12months***.

Invivo X, SJP is now available in 18 countries including USA, UK, Ireland, Canada, Caribbean, Turks and Caicos Islands, Samoa, Fiji, Australia, New Zealand, Andorra/Spain, Finland, Greece, Holland, Norway, Sweden and Ukraine.

Invivo X, SJP Sauvignon Blanc and Rosé wines are available in more than 40 states and major retailers across the USA, including Kroger, Total Wine & More, HEB, Wine.com, Vinporter.com, Gopuff, Ralph’s, Mariano’s, QFC, Costco, Bevmo, Binny’s and more. Head to invivoxsjp.com to find your nearest stockist and look out for the ‘X’ on the label in the wine aisle at your local retailer or wine shop.

* Invivo sales since September 2019

Ref: Nielsen USA, 52 week data ending 04.22.23

**Ref: Nielsen USA, 4 week data ending 04.22.23

***Ref: NZ Winegrowers

ABOUT INVIVO X, SJP

Invivo is one of New Zealand’s leading producers. Founded in 2008 by Kiwi school friends Tim Lightbourne and winemaker Rob Cameron, Invivo’s mission is to bring people together so great things can happen and has been described as “New Zealand’s most innovative winery.”

Fifteen years later, the formula has been a success, with their wines receiving over 300 international wine show medals and distribution expanding to 42 countries. Two successful crowdfunding campaigns makes Invivo the largest crowdfunded beverage company in the Southern Hemisphere, and in the start of 2023 Invivo launched “Invivo Air” – the world’s first winery airline.

In 2019, Invivo launched their collaboration “Invivo X, SJP” with Sarah Jessica Parker. The wines in the collection – a Sauvignon Blanc from Marlborough, New Zealand, and French Rosé – are made to a unique blend created by SJP and Invivo. Combine New York sass, the world’s best wine regions and NZ winemaking know-how and we have a recipe for something very special. The wines have been awarded more than sixty 90-point ratings and GOLD medals since launch plus featured in Wine Spectator’s most exciting wine brands of 2020.

ABOUT SARAH JESSICA PARKER:

Sarah Jessica Parker is an award-winning actor, producer and businesswoman who has garnered four Golden Globe Awards, three Screen Actors Guild Awards, and two Emmy Awards. Parker starred as Carrie Bradshaw on the hit HBO television series ‘Sex and the City’ (1998- 2004), a role she reprised on the HBO Max show ‘And Just Like That. She served as an executive producer for both series. The second season of ‘And Just Like that’ airs this summer. Parker also recently reprised her role of Sarah Sanderson in ‘Hocus Pocus 2’ which has received three Emmy nominations. Parker has worked in the theater, on and off Broadway, since 1976. She recently starred on Broadway opposite her husband, Matthew Broderick, in the revival of one of the great American comedies, ‘Plaza Suite’. In 2014, Parker launched her namesake footwear label, SJP by Sarah Jessica Parker. She now has six permanent stand-alone stores worldwide, as well as a recently launched e-commerce website.

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