Self-Serve Consumer Sensory Data and Analytics Platform to Support Decisions
VANCOUVER, BC – October 06, 2022 – Quini® (www.quiniwine.com), the leader in consumer sensory data and analytics solutions for the wine industry, welcomes Purple Brands (www.PurpleBrands.com) to its client roster. Purple Brands brings together iconic wine brands including Raeburn, Avalon, Four Vines and Scattered Peaks, as well as leading Whiskey, Gin and Vodka brands.
Using Quini’s sensory data, Purple Brands has deployed the QUINI DATA™ self-serve consumer sensory and attitudinal data analytics platform to support and inform brand strategy and plans.
“Consumer insight is paramount to better understanding of market needs and direction,” said Kathleen Murphy, Vice President of Marketing at Purple Brands. “The access to localized consumer sensory data and analytics provides us with an actionable view on the market, inexpensively and fast.”
Added Murphy: “Quini also provides us with quantifiable data that can be turned into selling tools.”
“The team at Quini and I are excited to work with Purple Brands to advance and support their strategy and plans,” said Roger Noujeim, Quini’s CEO. “By better understanding the consumer using Quini sensory data and Machine Learning algorithms, our clients are positioned to craft and market wines that have greater market potential.”
As a QUINI DATA Gold client, Purple Brands gains year-round access to Quini data in its chosen markets.
QUINI DATA is a self-serve, proprietary wine consumer sensory data and analytics platform. The system encompasses multiple dashboard clusters to support critical business functions in a winery. These include Marketing and Brand Management, Business Intelligence, Wine Making and Innovation teams, Consumer Insight managers, Direct To Consumer (DTC) and Wine Club teams.
Quini is the leader in real-time wine sensory data and technology solutions. Privately held, Quini is headquartered in Vancouver, BC. Quini’s investor group includes OKR Financial (www.okrfinancial.com) and private investors.