Priest Ranch Partners with Craft & Cru’s Toni Chadwick to Drive National Account Expansion

Priest Ranch Winery | Vivino

ST. HELENA, CA (November 4, 2026) — Napa Valley estate Priest Ranch has announced a strategic partnership with beverage industry veteran Toni Chadwick, Founder and Lead Consultant of Craft & Cru Consulting, to expand the brand’s national corporate account presence.

Under the agreement, Chadwick will serve as a dedicated national accounts broker and an extension of the Priest Ranch sales team. The partnership will focus on accelerating growth across major corporate account channels, including National and Regional On-Premise, Off-Premise, and Travel (airlines and cruise lines).

Following extensive vineyard replanting and optimization, Priest Ranch has secured the production continuity and supply needed to expand its national footprint. Chadwick will represent the winery’s full wholesale lineup, consisting of five core estate SKUs, while working closely with Priest Ranch’s regional sales team and existing distributor network to ensure seamless pricing, inventory alignment, and account training.

“With our estate vineyards optimized and producing exceptional fruit, we now have the supply continuity required to meet growing national demand,” said Judd Wallenbrock, CEO of Priest Ranch Wines & Somerston Estate. “Toni’s 25-plus years of multi-channel experience and her deep, trusted relationships with buyers make her the ideal partner to take Priest Ranch into key accounts across the country.”

Chadwick brings more than two decades of supplier, distributor, and broker experience to the role, focusing on tailored, buyer-first portfolio solutions that fill key category gaps for national account programs.

“Priest Ranch offers the ideal combination of authentic Napa Valley estate quality, strong value, and a compelling story,” said Chadwick. “I look forward to introducing these wines to top corporate buyers and making Priest Ranch accessible to wine lovers wherever they dine, shop, and travel.”

For sales and corporate account inquiries regarding Priest Ranch, contact Toni Chadwick at toni@craftcru.com or visit www.priestranchwines.com.

Share:

Subscribe
Notify of
guest

0 Comments
Most Voted
Newest Oldest