NAPA, CA – September 13, 2022 – WineGlass Marketing announced today that it has reached an agreement with Cakewalk Design Studio of Abbotsford, Canada to combine services. The move comes at a crucial time as wineries are planning for what will hopefully be a busy Q4 after a lackluster hospitality season. “We are typically busy this time of year,” explains Susan DeMatei, President and Founder of WineGlass Marketing, “but this year our winery clients have a little more motivation to really make the most of their Q4 programs and we want to over-deliver”.
Cakewalk Design Studio, who just passed their 7th anniversary, was born out of design staff from Vin65, now WineDirect. The agency, which focused on website creation, has a solid reputation with equal strengths in coding and technical development as well as creative and cutting-edge design. “We’ve always been focused on delivering the best possible tools for our clients,” says James Davenport, President of Cakewalk. “Now we can include the strategic and additional services WineGlass Marketing offers like brand development, photography and media planning.” Cakewalk informed their clients of the move earlier this month and expects many of their clients will embrace the additional resources and sign on with WineGlass Marketing.
“We’ve known of each other for years and had a mutual respect”, explains DeMatei. “It made sense when we were looking to expand that we reached out to Cakewalk. We have a similar approach to client service and rigorous testing and QA. Their reputation and history are superb. This merger just helps us improve our game.”
James will join the WineGlass Marketing team as a Design and Technology Supervisor and be leading the design and technical implication of the firm’s complex WineDirect websites. He will continue to live and work in Canada remotely.
About WineGlass Marketing
Based in Napa, WineGlass Marketing is the leading full-service and award-winning marketing agency for the adult beverage industry. The firm, now in its tenth year, is based in downtown Napa and supports domestic and international wine and spirits clients with B2B and DTC marketing in digital and traditional channels. For the past two consecutive years, Inc. Magazine recognized WineGlass Marketing as the only Napa company listed in the top 250 hyper-growth tier of the “5000 Series California’s Top Companies”. WineGlass Marketing is also admired by the community, winning the North Bay Bohemian “Best Creative Agency” spot for both 2021 and 2022 and being honored as Napa’s “Best Company to Do Business With” in the 2021 North Bay Business Journal. The firm’s creative strength is apparent winning top honors in the 2021 Web Awards for Best Beverage Website and a Webby Honoree for Websites in 2022. In the Internet Advertising Competition, WineGlass Marketing won Best Integrated Ad Campaign in the Beverage Category for 2021 and Best Website in the Beverage Category in 2022. In the 2022 Communicator Awards the Agency was recognized with four trophies for marketing campaigns. WineGlass Marketing is located at 531 Jefferson Street in Napa and can be reached online at www.wineglassmarketing.com or by calling 707-927-3334.
About Cakewalk Design Studio
Cakewalk Design Studio, founded in 2014, is a leading design firm specializing in websites for the wine industry. The company has supported over 250 winery clients in both Canada and US with both creative and technical services. Prior to Cakewalk, founder James Davenport, had deep experience in agricultural marketing before moving to Vin65 in 2010. Since starting Cakewalk, James has focused strictly on the wine vertical and partnered with a variety of wine sales platforms. Cakewalk Design Studio is located in Abbotsford, Canada and can be found at www.cakewalkdesign.com.